Bijon in the front, fellow Nordstrom buyer Tulio Salcedo in the back; photo by Thig Gishuru.
Fashion Week has become a spectator sport both IRL and online. But its original purpose was to show clothes to retail buyers. And that’s still the case.
Our buyers sit front row at shows, and more importantly, visit showrooms to see and feel the products up close. That’s where they make big decisions and place orders, choosing what we’ll sell in months ahead (for this season’s fashion weeks, that would be for the fall and winter of 2018).
With the European fashion weeks just finished and only New York to go, our men’s designer buyer Bijon Javadzadeh has already seen all the clothes and made his orders. He spent January in Europe, and last week previewed the men’s collections showing in New York Fashion Week, even though NYFW:M officially starts today.
We caught up with him to get his impressions after three weeks of showroom appointments—and to hear his view of the future of fashion.
Tricia Smith and Jennifer Wheeler enter the stylish back bar at Daroco looking like they just came off the beach in Saint-Tropez. Well, except that they’re in ankle boots and turtlenecks, trench coats and long sleeves.
The attitude, though—it’s pure relaxed satisfaction. Contented fulfillment. It’s a mood that isn’t necessarily native to this part of Paris Fashion Week. We’re on the tail end of the week and at this stage of the game, buyers and editors tend to be exhausted, a little cranky, and sort of overwhelmed by all the schedule-packed days they’ve just made it through.
First two images by Jessa Carter
But this time has been different. “It’s just been such a consistently good season,” says Tricia, our executive vice president of women’s and designer apparel. And even more than that, she tells me that the entire industry seems to have banded together in a united front. There’s a feeling of camaraderie in the shows and in the streets.
“It’s like everyone really wants to hold each other up,” agrees Jennifer, vice president of women’s designer apparel. From more white bandanas to all kinds of great color, this is how it went down and these are the moments that mattered most.
As Andy Warhol once said, department stores are a lot like museums. And sometimes—like when you’re shopping for Nordstrom Designer Preview—you want a tour guide.
Yep, it’s time for our yearly runway celebration, in which we gather the most amazing looks from brands like Céline, Valentino, Lanvin—and present them together in one gorgeous show. Nordstrom shoppers from all over the country fly in for the presentation and party—and the exclusive trunk show that follows the next day.
For your consideration: layers of sheer Simone Rocha separates from SPACE
So how about that guide?
Enter Shawn Serven, SPACE ambassador at our downtown-Seattle flagship. A true student and fan of fashion, and someone who thinks big when it comes to personal style, Shawn’s also just crazy low-key, really fun and totally approachable. In his words, he’s at the store “to be the most excited about the designers we love and carry, and to pass as much of it along as each customer wants.”
From outside our flagship store, in the South-facing picture window, a shimmery wall of gold-toned cutouts frame a new-season Louis Vuitton showpiece. Around the corner, CHANEL mannequins in airline chic (remember that show?) allow for just a peek through the glass to the handbags and accessories inside.
Downtown Seattle Nordstrom
Inside, near the Beauty department, a striking image of Swedish actress Alicia Vikander carting one of this season’s hot Louis Vuitton Twist bags reaches almost as high as the ceiling. And down the way, the shop of iconic Gucci handbags is as vivid and alluring as the brand’s super-popular campaign images. And then there’s the ascent up the escalators: upon one’s arrival on the second floor, a studio of CHANELapparel calls to mind the legend of Coco’s Paris apartment, while cool-girl looks at the Saint Laurenthideout coax an approachable nightclub vibe.
In short, with the addition of nine brand-new shop-in-shop boutiques, the in-progress remodel at our downtown Seattle flagship has lately yielded a gorgeous and inspiring trip down a high-style European avenue. May we offer you a guided tour?
HEAR: Singing Saw by Kevin Morby
If comparisons to the lyrical geniuses Lee Hazelwood, Leonard Cohen and Bob Dylan haven’t been enough to lure you to Kevin Morby’s albums, well, then we don’t have words for you. Morby’s third release, his best to date, features lush folk-rock mixed with flourishes from a saxophone (“Destroyer”), a trumpet (“Dorothy”) and a gospel choir (“I Have Been to the Mountain”).
Record Store Day
Even if you’re not into collecting vinyl, Record Store Day (also Saturday) brings abundant treats for the music enthusiast. Local retailers often host performers, exclusive releases and product rollouts; plus, fans gather en masse to share rare finds. Rolling Stone has a comprehensive guide to the major record releases and reissues coinciding with this year’s event. But just drop into your local music store to see what’s playing.
Gimlet-eyed Kristin Yamada is busy snapping street-style starlets during Fashion Week. Here are her photos to inspire you for next season (or this one) and some wardrobe picks to help you get the look.
What took 15 months from concept to completion, is 500 square feet and features large-format screens showcasing runway footage and inspiration images from Raf Simon’s final season?
That’d be the brand-newDiorshop inside our Seattle flagship. Featuring design elements from the most beautiful standalone Dior stores all over the world as well a gorgeous selection from gowns to jeweled sneakers, it’s a universe unto itself. Here’s hoping you’ll come visit soon—for now, you can take a mini tour of our images.
Gimlet-eyed Crystal Nicodemus is busy snapping street-style starlets during Fashion Week. Here are her photos to inspire you for next season (or this one), and some wardrobe picks to help you get the look.
Pink is on my radar, especially when I see how stunning Shiona Turini looks in her monochromatic blush tones. This is a masterfully blended tonal look with great subtle texture as well. A suede wrap skirt is one of my top must-have items for fall, but I hadn’t considered going for a color until now. Who knew pink could be such a great neutral? Lace-up stilettos add some sexy sleekness to this modern femme ensemble. J’adore!
Good things come in threes, like this trio of springtime style flicks. Save one for a rainy day or beat the early heat with a matinee.
Dior and I
Released Sunday, April 12, this documentary details the insane amount of work, tenacity and heart that went into the first Dior collection presented by the fashion house’s newly appointed creative director, Raf Simons. Using behind-the-scenes footage, director Frédéric Tcheng brings the house’s drama to life, yielding a must-see for aspiring designers and fans of the luxury line alike.
Excellently accessorized with her iconic, oversized, thick-rimmed round glasses, 93-year-old Iris Apfel is one of the most recognizable faces in fashion, and the kind of person that young fashionista women (and many men) aspire to be when they grow up. Her career spans massively influential decades of style and her fun-loving outlook on life is as refreshing as it is inspirational. This documentary from director Albert Maysles gives a glimpse into Apfel’s life, trailing her as she navigates her fast-paced and glamorous world, from party hopping and handling her career to settling into intimate moments at home with husband Carl Apfel. Set to release on April 29, Iris is a sweet and stylish portrait of a woman who never ceases to amaze.
Starring Gaspard Ulliel as a young Yves Saint Laurent, this stunning biopic set to drop in the U.S. on May 8 is a visual spectacle chronicling the life of this seminal French fashion favorite. Director Bertrand Bonello presents an ode to haute couture as told through the clothes showcased throughout the film, starting the story at the height of Saint Laurent’s influence and popularity, and jumping around through time to highlight essential epochs of the designer’s career. While the non-linear plot can be a bit rocky to follow at times, the cultural impact of the quintessential fashion house remains crystal clear.
Designers in Paris tend to march to their own very distinct beat, and the shows there always deliver a beautifully diverse array of trends. There were, however, certain key looks, items and ideas that emerged over the course of all four of this season’s fashion weeks and reached their apex in the French capital.
Among our Top 10: A mood of romantic, gothic Victorian; a nostalgic ’70s feeling; and a clean-edged retro-future idea that recalls the ’60s but is brought up to date with modern fabrications. Fur and layered texture continue in importance and a tailored coat, sleek bag and fitted boot will all be must-haves come fall. High-shine leather and precious dimensional embellishments in unexpected forms keep the look sleek, modern and feminine. Enjoy!