Cool girls are also very busy girls. So having a couple of sharp essentials can make dressing in the morning so much more of a breeze. Open a well-dressed, well-connected woman’s closet and you’ll likely see a couple of Equipment silk shirts among her go-to pieces.
It’s no surprise, then, that ultimate cool girl Kate Moss has teamed up with the Parisian label to bring her brand of British rock ‘n’ roll edge to their fall collection.
We chatted with Brett Ramey, head of creative at Equipment and a close personal friend of Kate’s, about the inspiration for the collection, how to style skinny scarves for fall and what makes Kate so great.
We love the combination of modern French elegance and British cool in the Kate Moss x Equipment partnership. How did it come about?
Kate and I became friends through her agent several years ago. We were working with Daria [Werbowy] (she did that series of self-portraits), and the natural evolution was to have Daria photograph someone else, and there really wasn’t anyone else that made sense other than Kate. So we called Kate and asked, “Do you want to do this?” and then the campaign evolved into a collection. Really Daria was our joining force.