Frida Giannini

Fashion Week Video

Gucci Spring 2014, Deluxe Athleticism

Strong. Uncontrived. Decisively feminine.

“I took activewear essentials as a starting point,” says Frida Giannini, Gucci‘s creative director. “And set out to create a feminine take on technical outfitting crafted with Gucci’s codes. Intricate elegance, enlivened by a refined ornamentalism that takes its cue from Erté illustrations.”

Sportswear is reengineered with opulent materials that include jacquard patterns, laminations and leather inlays. Each look goes through a deluxe treatment, revealing seductive details that come in the form of deep slits, unforeseen cuts, plunging necklines and transparencies.

Tunics crafted from Art Nouveau prints are the new eveningwear for spring ’14.

Below-the-knee lengths, as modeled by Joan Smalls, bring to light a new sensuality.

Watch the movement and ethereal physicality of the 44 looks Frida sent down the runway come to life.

Qianna Smith
Photos courtesy of Gucci

Fashion Week

Gucci Delivers The Ultimate Luxe Femme Fatale

Couture construction meets the fetish aesthetics of Allen Jones at Gucci, and the result is a hard-edged silhouette treated to exude femme fatale power dressing. Outerwear, pencil skirts and form-fitting dresses are drenched in deep, inky shades of black, wine, rust and moss green that redefine the term sexy. Models were adorned with willow leaf-inspired necklaces, along with leather lock cuffs. Booties, boots and sandals all featured a sharp high heel that we can’t stop obsessing over. This collection will certainly move you to change up your accessories.

“The Gucci woman seduces with her dangerous femininity,” says Creative Director Frida Giannini. “She is steely yet sexy, defining her discipline with femme fatale vices. She wears sculpted dresses with pure graphics, all the while alluding to devious touches.”

Qianna Smith