Jo Malone

Beauty Weddings

Selecting Your Bridal Fragrance with Jo Malone London

When asked for wedding day wisdom, brides always say, “The day will be over before you know it, try to enjoy it.” Even so, the day that you have spent months, even years, preparing for is guaranteed to go by in a blur of anticipation and celebration. Your photographer will capture moments and your guest book documents who showed up, but your wedding fragrance is all on you to orchestrate, and those olfactory memories will last a lifetime. The olfactory bulb, which processes smell, has direct connections to the areas of the brain that control our emotions and our memories. With just a whiff of a special scent, you travel through time and space to the very moment where that memory is anchored. Pretty powerful.

Ahead of my own wedding, I spoke with Céline Roux, head of fragrance development at Jo Malone London, about the sense of smell and how to scent a wedding.

FOR THE DAY YOU’LL REMEMBER FOREVER

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