Industry icon Laura Mercier‘s French accent is as smooth as her widely worshiped translucent powder. When we spoke with her at the 20th anniversary celebration for her cosmetics line, her voice lilted musically as she reflected sincerely and serenely on her two decades in the business.
As a sought-after makeup artist turned beauty maven, Laura Mercier has developed a successful global line with a devoted following; many of her signature products have become the industry gold standard—her tinted moisturizer has a spot in most pros’ bags. In a candid conversation, Mercier shared a sliver of the wisdom she’s gleaned from her achievements, including the beauty trends she’s glad to see fade, the ones she’s embracing and how bloggers have revolutionized the industry.
Laura Mercier with fashion blogger and photographer Garance Doré
What have been some of the biggest changes in the beauty industry in the past 20 years?
Today it’s obviously social media, pop culture, reality TV that’s really influencing the beauty industry more than anything. You no longer can talk to people the way you used to. Even advertisements are done differently. I mean, bloggers! We were laughing at the beginning, like,“Oh my God, do they think they are beauty editors?” We didn’t take it seriously. And look at it now. They are the biggest influencers. And we have great ones! So it’s like a new generation, new culture, almost, in the beauty industry. I talk about it as a culture.
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