Magic Hour

ALL POSTS POP-IN@Nordstrom

Pintrill’s Jordan Roschwalb on the True Definition of Pin Culture

The brand Pintrill, out of Brooklyn, NY, answers the question: What if you took the collectible world of pin culture, and speared it through your phone and into your text messages?

Jordan Roschwalb started Pintrill in April 2014 with his girlfriend Doni Gitlin and homie Andrew Yung. He talked to us on the phone about the communal power of pins and future possibilities for the Oxford English Dictionary.

After speaking with him, we’re even more certain that these pins will get you noticed at a music festival or on the street. And maybe bartered with.

Shop: Pintrill | Magic Hour Pop-In@Nordstrom

[continue reading…]

{ 0 comments }
ALL POSTS POP-IN@Nordstrom

Behind the Scenes: Magic Hour Pop-In@Nordstrom

Here we have a little behind-the-scenes action from the photo shoot for Magic Hour, our new Pop-In@Nordstrom. For the uninitiated, Pop-Ins are recurring boutiques curated by our director of creative projects, Olivia Kim, which exist in select physical Nordstrom locations and, of course, online.

Magic Hour refers to the time at a music festival when the sun sets and tame gives way to turnt. Snapshots and a detailed statement from Olivia below.

Shop: Magic Hour Pop-In@Nordstrom

[continue reading…]

{ 0 comments }