Nick Wooster

Interviews Men’s Fashion Style

Menswear Icon Nick Wooster on Sneakers, Style and What Every Man Should Have in His Closet

Mr. Nick Wooster has been called an Internet superhero and the “alpha male of American street style.” Some fans even call him Woost God. He’s got upward of half a million followers on Instagram, and photographers hound him at Fashion Week and Pitti Uomo. It’s safe to say he knows a thing or two about style.

Mr. Wooster can also boast (if he were so inclined) 30 years of experience as a fashion director and creative consultant at highbrow retailers around the world. So it’s safe to say he knows a thing or two about luxury.

Which is why his new collaboration with Brooklyn-based sneaker company GREATS is so exciting. From luxurious Italian craftsmanship to Instagram-worthy designs, these bold, playful shoes are made to be enjoyed. We caught up with him between promotional appearances for the Nick Wooster x GREATS collection to ask him a few questions about shoes, style and what every man needs in his closet.


Fashion Week

DETAILS Magazine Tech & Tastemakers Summit

Susie Bubble. Bryanboy. Scott Schuman: three notable names from a long list of digital style stars that have climbed the ranks of fashion thanks to the blogosphere and social media.

Our techno #selfie obsessed culture continues to be a hot topic as the landscape gets more and more flooded with hyper-opinionated creatives in both the women’s and menswear space.

DETAILS magazine is driving the conversation on technology this New York Fashion Week season, presenting the first ever Tech & Tastemakers Summit. This topical event gathered fashion influencers, digital innovators, creative-thought leaders and print/web editors to discuss what’s now and what’s next for online.

The power panel (left to right) of Eugene Tong DETAILS Style Director, Lawrence Schlossman @SartoriallyInc, Megan Collins @StyleGF, Sean Sullivan @ImpossibleCool, fashion insider Nick Wooster, Tommy Ton @Jak&JilBlog and Michael Williams @AContinuousLean were tasked with discussing how they have leveraged their blogs into profitable businesses without compromising the authentic and personal nature of their trade.

Photos that set the trends: “I was just trying to crash the shows, and my camera gave me a way in. There was never any intention of making money; it was all in good pleasure,” says Tommy Ton, resident street photographer, who made his dream of working in fashion a reality with his Jak & Jil blog.

Meet menswear’s girl next door: “Blogging is very personal because you and your brand are inevitably intertwined. And you shouldn’t feel like you’re selling out because you get to do what you love,” says Megan, who gave up a career in advertising to work full-time on her blog Style Girlfriend.

The man’s world of Nick Wooster: “I am the fraud up here. I would like to figure out how to do that [what these bloggers do]. I am here to take notes,” says Nick, a noted fashion director who credits social media for his surge in Internet popularity. “It started with Tommy and Lawrence taking my picture at Fashion Week. I’ve worked in retail since I was 15. I’ve been around clothes all my life, and my style is really just a reflection of who I am.”

How tech-savvy is your everyday style?

Qianna Smith
Photos by Craig Arend @ Altamira NYC