Nike Air Max

Nike Air Max 270 Style

The Evolution of Nike Air Max

Since legendary Nike designer Tinker Hatfield put the brand’s revolutionary air technology on display in 1987, the Air Max has earned a devoted following that includes sneakerheads, athletes, pop stars and, most recently, the fashion elite. Rita Ora rocks them on- and offstage, and Beyoncé has been spotted in a pair (in Liquid Gold, of course). Fashion Week attendees count on the sneaker for walking comfortably from show to show, and minimalist-style-queen Phoebe Philo pairs them with understated separates. The sneaker is majorly cushioned, incredibly innovative and super fly—a solid streetwear staple. March is Nike Air Max month and to celebrate, we’re looking back at a few iterations of the game-changing sneaker.


Men’s Fashion

Sneaker Beat: Top Picks for Air Max Month

Nike Air Max day is March 26, but let’s be honest—a single day is not enough. To kick things off, we asked our sneaker buyer to share his top pick (which is a little bit like asking someone to choose his favorite kid). After some hard negotiating, he submitted his top two, both totally innovative and both available in head-turning colorways.

Why our buyer loves it: “The 270 is the perfect mix of fashion and function, it’s that Nike innovation in action. The Hot Punch colorway makes it a natural for street style.”