By now, we’re all pretty familiar with the one-for-one giveback retail model. Shoppers purchase a certain brand of shoes or glasses for themselves, and then the company donates a like product to a person in need. It’s a great charitable strategy, one that can help guide consumers through overwhelming shopping choices and toward items that can have social impact beyond style.
STATE Bags not only embraces this model with its backpacks, but takes it a step further. Scot Tatelman and his wife, Jacqueline, began the company after witnessing New York City children carrying their school supplies in trash bags. For every STATE backpack purchased, one backpack is donated to an American child in a situation of need. These donations take place in person during school rallies (called bag drops) put on by the company. “We like to think we’re kind of amplifying that one-for-one model in the way we donate the bags,” says Scot Tatelman. “We don’t just show up to schools or homeless shelters or nonprofit organizations and just hand out backpacks, but we put on real high-energy motivational events for the kids that we serve.”
Nordstrom partnered with STATE Bags for an event this April. At Seattle’s Dunlap Elementary School, STATE and Nordstrom crews hand-delivered fully stocked STATE backpacks—packed with socks, snacks, sunscreen, headbands and notebooks—to all 375 students. But that wasn’t all.
SEE PHOTOS OF THE ADORABLE EVENT