O the Oprah Magazine

ALL POSTS Interviews

Behind the Scenes: O, The Oprah Magazine x SJP

Marilyn Monroe believed that if you “give a girl the right shoes, she can conquer the world.” But what if a girl didn’t know which shoes were right? This was precisely the predicament Gayle King and Adam Glassman faced in the February issue of O, The Oprah Magazine, on newsstands now. The duo sought out Sarah Jessica Parker to give them the ABCs on her eagerly awaited namesake collection, touted as the market’s hybrid answer to affordable luxury. The lesson learned: Women rule when wearing SJP shoes!

HERO

Let’s Talk Shoes: A meeting of the minds at the Crosby Street Hotel in SoHo, New York City.

“When I learned that Sarah Jessica was launching this shoe line, I thought, Why don’t we do a style adventure feature with Gayle, our editor-at-large, and myself, where the three of us walk through the SJP collection?,” says Adam, O‘s creative director since 2000. “I thought it would be fun to create an atmosphere where two girlfriends come together for a day of shopping, learning and trying on shoes.”

Adam went for a cozy tea-party setting and filled a sunny suite at Manhattan’s Crosby Street Hotel with decadent French pastries and cronuts (a fusion of a croissant and doughnut created by chef Dominique Ansel). “There’s this delicious quality and sensory feeling you get when touching a shoe, feeling a shoe, trying on a shoe and parading around in a new pair of shoes,” adds Adam, who also worked with Sarah Jessica on her first clothing venture, Bitten.

“Women have such an emotional connection when they’re buying shoes that I wanted the environment to tie in. Sarah Jessica and Gayle know each other, so there was a great comfort factor to begin with. Sarah Jessica has so much to say about fashion and so much to say about accessories, and Gayle is a shoe freak. I think on this shoot, in particular, Gayle honestly died and went to shoe heaven.”

[click to continue…]

{ 11 comments }