Ovadia & Sons designer and native New Yorker Ariel Ovadia told us the inspiration for his spring/summer 2018 collection was Polo clothes and hip-hop mixtapes from the mid to late 1990s—which where huge in New York City, and which he and his brother, Shimon, loved as teenagers. As if blessing this choice of references, one of the master rappers of that mixtape era, Fabolous, sat front row at the show.
The clothes were great: Key pieces included track pants and bucket hats, with flames, checkerboard patterns, and deep, vibrant color-blocking. Interior design was humorous and aimed directly at our buyers: shipping boxes, buying checklists and ballpoint pens (message: Place your order).
On the more artistic side of things, though, it was cool to see the clothes while hearing the rapper Prodigy, a legendary artist from that same era who recently passed away, through the speakers. The homage was real and felt.
SHOP: Ovadia & Sons