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Punk and Emo Nostalgia, Behind the Scenes at Ovadia & Sons’ Fall ’18 Runway Show

Photo by Mike Chard

At New York Fashion Week: Men’s, one recent development is brands deciding to show collections out in the city, at non-fashion venues. And why not? Designers are always talking about their influences. Sometimes it’s best to take that classic writer’s advice: show, don’t tell.

For Ovadia & Sons’ punk rock–influenced fall 2018 collection, twin brothers Ariel and Shimon Ovadia booked the concert hall Irving Plaza. The venue, a former community center converted to a rock venue in 1978, holds fond memories for Ariel – who designed the collection with his brother Shimon. He saw a ton of shows there in the late ’90s.

The brothers have always been inspired by music and worked it into their designs. Last season, Ariel and I were talking about how their clothes reflected a love of Fabolous mixtapes and Lexus coupes. This season we talked about emo, hardcore and post-hardcore punk.

The soundtrack to the show was the soundtrack to young Ariel’s life: Alkaline Trio, Rancid, Pennywise, and My Chemical Romance—a disaffected, guitar-loving teen’s playlist from 1999. And the clothes were some of Ovadia’s best.

Check out our interview with Ariel Ovadia below and get inside his electric guitar nostalgia.

SHOP: Ovadia & Sons

READ THE Q&A

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Fashion Week Interviews Men’s Fashion Style

There’s Nothing Like Home: Inside Ovadia & Sons’ SS 18 Collection

Ovadia & Sons designer and native New Yorker Ariel Ovadia told us the inspiration for his spring/summer 2018 collection was Polo clothes and hip-hop mixtapes from the mid to late 1990s—which where huge in New York City, and which he and his brother, Shimon, loved as teenagers. As if blessing this choice of references, one of the master rappers of that mixtape era, Fabolous, sat front row at the show.

The clothes were great: Key pieces included track pants and bucket hats, with flames, checkerboard patterns, and deep, vibrant color-blocking. Interior design was humorous and aimed directly at our buyers: shipping boxes, buying checklists and ballpoint pens (message: Place your order).

On the more artistic side of things, though, it was cool to see the clothes while hearing the rapper Prodigy, a legendary artist from that same era who recently passed away, through the speakers. The homage was real and felt.

SHOP: Ovadia & Sons

READ THE Q&A + SEE THE SHOW

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