Paige Adams-Geller, founder of the wildly popular brand that bears her name, sits in a light-flooded conference room that feels like a comfortable living space. Behind her, underneath a vignette of potted succulents and photography books filled with prints of Los Angeles, is a silky sundress the color of dusty figs, with cold-shoulder cutouts and drawstring ties at the waist. Lucky us, Adams-Geller and her design team created the dress exclusively for the Nordstrom Anniversary Sale.
When asked why she wanted to design a one-of-a-kind dress for our one-of-a-kind sale, she smiles. “For me, it’s about giving something back to the Nordstrom customer who has been so loyal and so amazing to our brand. It’s a gift for her.”