Pop-In@Nordstrom

Men's Fashion POP-IN@Nordstrom Style

Everlane’s 100% Human Collection: A Champion of Human Rights

In January 2017, Everlane launched its 100% Human Collection in response to the visibly divisive mood of the nation at the time. For CEO Michael Preysman and the Everlane team, it wasn’t about being a Democrat or a Republican, it wasn’t about left or right; it was about celebrating the universal humanity we share across political spectrums, racial makeups, gender identities, sexual orientations—and, of course, geographic locations. It was about reminding all of us that human rights are everyone’s business.

“The idea of 100% Human was totally organic,” says Michael. “It wasn’t premeditated. We thought right at the time of the election, being a country so split between two different sides, that there was more need for unity.”

LEARN MORE ABOUT THIS DO-GOOD COLLECTION

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Interviews POP-IN@Nordstrom

Everlane Founder & CEO Michael Preysman on the Concept of Radical Transparency

Once upon a time, a young Michael Preysman graduated from Carnegie Mellon University with a dual degree in computer engineering and economics, trying to reimagine a viable clothing-business model despite having little fashion knowledge. Three years later, at the age of 25, the self-starter launched Everlane with a disrupter’s desire to circumvent the traditional wholesale retail system. His vision was of a brand that would sell well-made, minimalist T-shirts at a fraction of the normal cost—all direct to consumers via a low-overhead digital platform. That was back in 2010, and it was a radical concept at the time.

Today, Everlane sells hundreds of high-quality wearable goods for men and women—from jeans to cashmere sweaters to leather shoes and accessories. (The brand has even partnered with Pop-In@Nordstrom to showcase its products on our site and in several IRL Nordstrom stores.) And it’s embraced an even more radical concept—one Everlane has termed “radical transparency,” which promotes an unconventional openness about almost everything that goes into the production of their products. From fabric sources to factory conditions to transportation and import duty costs—it’s all readily available to the Everlane customer on the company’s site.

We recently caught up with Michael to discuss the brand’s evolution, its recent denim launch and what term is absolutely not in the CEO’s lexicon.

READ THE FULL Q&A WITH EVERLANE’S CEO

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POP-IN@Nordstrom Style

Everlane’s Case for Clean Jeans (Now Available at Pop-In@Nordstrom)

Denim is a dirty business. Astonishingly, it takes an average of 2,600 gallons of water to make one pair of jeans (that’s three times more than you’ll probably use in a month of showers). Add to that the toxic chemicals that leach out of most denim manufacturing systems into local waterways and factory-workers’ lungs and we’ve got an untenable pollution problem.

While beautiful basics are the building blocks of Everlane, the brand couldn’t rationalize manufacturing America’s most hardworking basic the old-fashioned way. So they waited to get it right. They searched the world for a denim factory that felt the same—and finally found it at Saitex in Vietnam. The LEED-certified facility recycles 98% of its water back into production, uses sustainable energy sources and repurposes its byproducts into concrete for homes in the nearby area.  Everlane CEO and founder Michael Preysman feels confident it’s the closest thing on the market to zero-impact denim.

READ MORE ABOUT EVERLANE DENIM

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POP-IN@Nordstrom Style

Everlane’s Top 10 Bestsellers (a.k.a. What Everyone Else Is Buying)

Like clockwork, every fall, the same sartorial fire drill repeats over and over in our minds: Do we have enough sweaters? What about jackets? Is it time to invest in some new jeans? Maybe a pair of jeans without the holes, so our legs don’t freeze into blocks of ice when subzero gales hit?

Fortunately for everyone here, Pop-In@Nordstrom partnered with Everlane—the cult-status retail company that specializes in timeless, high-quality basics—to quell our collective cold-weather wardrobe quandary. In fact, there are more than 200 women’s and men’s pieces to mix and match to your liking, including cashmere sweaters, sustainable Japanese-denim jeans, Italian leather loafers, water-resistant trenches, silk dress shirts, leather totes, knit scarves and so much more.

While we encourage you to browse the entire curated collection (it’s pretty impressive), we’ve compiled a list of tried-and-true, can’t-go-wrong pieces that Everlane customers buy on repeat—just in case you want to cut straight to the chase.

READ + SHOP THE LIST

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‘Pitch Night’ at STORY with Olivia Kim, Jaden Smith, and Tory Johnson

We sell a ton of different brands here at Nordstrom—all of which we love and think you will too. To decide which brands to work with, our buyers go to fashion weeks, visit showrooms, analyze the market and meet with creators and their teams. Eventually they place orders.

Usually that’s how it goes. But recently our own Olivia Kim tried something else entirely: she received three-minute product pitches from independent brands, one after another, for three hours. She did this as a special guest for “Pitch Night,” a regular event at STORY in NYC—a retail space with aspects of a gallery and museum.

READ ABOUT THE EVENT

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Culture Interviews Music POP-IN@Nordstrom

Ames Bros x Pearl Jam for Pop-In@Nordstrom x Hanes: A Q&A on Designing Hundreds of Concert Posters and T-Shirts for Seattle’s Longest-Lasting Grunge Band

When it comes to a design aesthetic, it’s hard to imagine what Pearl Jam, Skype and a Seattle-based pizza chain might have in common. But these seemingly disparate entities all share the same potent, just-under-the-radar resource: Ames Bros, a small graphic design firm manned by two pretty unpretentious guys—Coby Schultz and Barry Ament.

The artistic duo has accomplished something a lot of design houses struggle with—a seamless, cohesive style that melds two brains into one. Or at least makes it look that way. Coby and Barry met back in art school at Montana State in the early ’90s, and both moved to Seattle after graduation for career opportunities in illustration. But Ames Bros as it’s known now might never have existed had it not been for Pearl Jam wanting a series of cool screen-printed show posters. Barry’s brother, Jeff Ament (yes, the same one who plays bass in Pearl Jam), hatched the poster project in 1995 and soon Coby joined Barry to kick out a constant stream of one-of-a-kind designs. And voilà, Ames Bros was born.

Nowadays, Coby and Barry cater to a wide range of clientele—from Skype and Pagliacci Pizza to Metallica and the NFL. They even do pro bono work for Food Lifeline and SMooCH (Seattle Musicians for Children’s Hospital). But their 22-year-long relationship with Pearl Jam is still going strong—as an extensive, ever-growing archive of posters and T-shirts can attest. (For a limited time, you can get your hands on four previously out-of-print designs at our Pop-In@Nordstrom x Hanes T-shirt shop.)

We recently caught up with Coby in his Seattle studio to find out more about Ames Bros and their long-haul collaboration with Pearl Jam.

READ OUR Q&A WITH AMES BROS

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See and Shop the Unique Furniture Curated by 1stdibs for goop-In@Nordstrom


We may be biased, but we want to live in the world of
goop-In@Nordstrom. Our latest Pop-In is a wonderland of modern wellness, and our in-store experiences make us want to break our lease and take up permanent residence. Credit 1stdibs, an online marketplace that curates beautiful pieces—think furniture, fashion, art and jewelry—from dealers around the world. We partnered with them to make our eight in-store shops sanctuaries unto themselves, each featuring a handpicked selection of furniture and furnishings sourced from local dealers, all for sale and all ideal backdrops for your selfie (we witnessed more than a few). Catch a glimpse below, see the full effect in selected stores and explore 1stdibs for even more.

GET A LOOK

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Friends in High Places: Our Stylist on Statement Earrings and KFASHION

“I love a statement ear, can you tell?” Keara Matthiesen is being rhetorical. Yeah, girl. We can tell.

As one of our key stylists, it’s her job to know when and how to add hot hoops and bold dangles. For the images in Pop-In@Nordstrom: KFASHION, Keara styled white kicks and fishnets with the best Korean designers—and then added colorful and blingy earrings that practically sing.

KFASHION looks from KUHO with earrings by Simone Rocha from SPACE, our shop for new and emerging designers.

They make killer statements for sure but you’ll notice that in very, very few instances do the earrings match each other. In fact, you see those acid yellow Simone Rocha shoulder-dusters above? That might be the only set in the whole bunch. We’re all about the idea of standout singles and mix-matching, and it’s a natural fit for rocking Korean fashion, where it feels really modern to get into clashing and contrasting.

KEEP READING

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KBEAUTY School with Christine Chang and Sarah Lee from Glow Recipe | Pop-In@Nordstrom: KBEAUTY

glow

To help you discover the best KBEAUTY routine for your individual needs, we consulted experts Christine Chang and Sarah Lee of Glow Recipe. First, here’s what they had to say about Korean beauty in general:

“Korean beauty is all about layering, learning and customizing to suit your skin care needs. The layering of targeted, skin type–optimized treatments is the cornerstone of KBEAUTY … and the ideal of glowing, radiant skin! And it’s not just about products—the application and enjoyment of uniquely sensorial textures are just as much a part of the Korean beauty routine as a great treatment.”

The basic routine:

kbeauty-pocket-guide

Now here’s their advice, broken down by skin concerns including acne and oil, dryness and sensitivity, anti-aging care, and dullness.

SHOP: Pop-In@Nordstrom: KBEAUTY

CLICK HERE FOR KBEAUTY ADVICE FOR YOUR SPECIFIC NEEDS

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Inclusive Beauty with Photographer Ashley Armitage | Pop-In@Nordstrom: KBEAUTY

2017 February Pop-in Shop KBEAUTY

We’re big fans of up-and-coming photographer Ashley Armitage, who centers real people in her work for fashion magazines like i-D, Dazed and Teen Vogue. Shining her own artistic (and often pink) light on models not normally seen in the mainstream – with various body shapes, skin colors and identities on the LGBTQIA spectrum – she’s already begun to break through just one year out of college.

For Pop-In@Nordstrom: KBEAUTY, our dive into the addicting world of Korean beauty and skincare, Armitage kept her aesthetic intact and further built out her dreamy world. She shot non-professional models in a simulated bathroom rather than at her house. Rare for her: a few professional models, and one of the non-professional models was a man (second time ever). Since it was a big job with a lot of shots, Armitage hired photo assistants (first time ever) and chose digital format over her beloved Kodak Portra film.

We spoke with her on set about what it’s like being new and in charge. We also learned about her surprising history with Nordstrom and mission to fight the beauty standard and “hack into mass media.”

SHOP: Pop-In@Nordstrom: KBEAUTY

READ THE Q&A

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