Plausible upcoming scenario: You wake up on the wrong side of the bed on a dark, rainy day. You have no idea what to wear, but you know you and your outfit need an instant mood boost. Then you remember your new ban.do T-shirt you scored at Pop-In@Nordstrom x Hanes. It might be the one touting the rosy mantra ‘No Bad Days’, it might be a big, red heart—or it might be the ‘I Did My Best’ tee (because who among us doesn’t need to be reminded of this too-true self-affirmation?). Whatever your choice of ban.do T-shirt, one look in the mirror after you’ve slipped it on should cue spontaneous rays of sunshine accompanied by a heavenly choir. Or at least help put things into perspective.
And that’s the point of ban.do, the L.A. lifestyle brand whose official tagline insists ‘we are serious about fun.’ Founded by self-proclaimed eternal optimist Jen Gotch, ban.do wants to lock down the positive vibes, no matter what kind of day you’re dealing with.
That kind of branding is rooted in personal relevance for Jen, who sold the company a few years back so she could focus solely on its creative vision. As she puts it, “The interesting thing with building a brand when you don’t set out to build a brand is that things just happen because they’re what you gravitate towards.”
READ OUR INTERVIEW WITH JEN GOTCH