Pop-In@Nordstrom: KBEAUTY

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Allure Mag Talks Korean Fashion with Olivia Kim | Required Reading

Olivia Kim makes Seoul’s pop-culture-obsessed fashion scene sound dangerously exciting. Talking recently about trends and It items with a writer at Allure.com, she puts herself in the platform shoes of the city’s youth culture and imagines them going, “We’re going to embrace it. We’re going to love it. We’re going to kill it. And then we’re going to move on to the next thing.”

(Insert that wide-eyed, surprise-face emoji here.)

The imaginative style vibe of South Korea’s capital is totally trending right now, and in Allure‘s new must-read memo on the ten hottest brands, our New Jersey-raised, Korean-American creative projects VP dishes on the pop stars and designers who drive the obsession, trends and demand through the streets and then out into the world.

Snapshot of Allure.com article on Korean fashion

Allure.com’s Korean fashion news flash

 

It’s a cool read and a great way to get caught up with what might become the world’s next fashion city—Seoul Fashion Week anyone?—and it’s also the perfect primer for our brand new Pop-In@Nordstrom: KFASHION, which runs March 31 through May 7.

So, who are the designers behind these It items?

CATCH THIS WAVE

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KBEAUTY School with Christine Chang and Sarah Lee from Glow Recipe | Pop-In@Nordstrom: KBEAUTY

glow

To help you discover the best KBEAUTY routine for your individual needs, we consulted experts Christine Chang and Sarah Lee of Glow Recipe. First, here’s what they had to say about Korean beauty in general:

“Korean beauty is all about layering, learning and customizing to suit your skin care needs. The layering of targeted, skin type–optimized treatments is the cornerstone of KBEAUTY … and the ideal of glowing, radiant skin! And it’s not just about products—the application and enjoyment of uniquely sensorial textures are just as much a part of the Korean beauty routine as a great treatment.”

The basic routine:

kbeauty-pocket-guide

Now here’s their advice, broken down by skin concerns including acne and oil, dryness and sensitivity, anti-aging care, and dullness.

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CLICK HERE FOR KBEAUTY ADVICE FOR YOUR SPECIFIC NEEDS

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Inclusive Beauty with Photographer Ashley Armitage | Pop-In@Nordstrom: KBEAUTY

2017 February Pop-in Shop KBEAUTY

We’re big fans of up-and-coming photographer Ashley Armitage, who centers real people in her work for fashion magazines like i-D, Dazed and Teen Vogue. Shining her own artistic (and often pink) light on models not normally seen in the mainstream – with various body shapes, skin colors and identities on the LGBTQIA spectrum – she’s already begun to break through just one year out of college.

For Pop-In@Nordstrom: KBEAUTY, our dive into the addicting world of Korean beauty and skincare, Armitage kept her aesthetic intact and further built out her dreamy world. She shot non-professional models in a simulated bathroom rather than at her house. Rare for her: a few professional models, and one of the non-professional models was a man (second time ever). Since it was a big job with a lot of shots, Armitage hired photo assistants (first time ever) and chose digital format over her beloved Kodak Portra film.

We spoke with her on set about what it’s like being new and in charge. We also learned about her surprising history with Nordstrom and mission to fight the beauty standard and “hack into mass media.”

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READ THE Q&A

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