Pop-In@Nordstrom x Gentle Monster

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Allure Mag Talks Korean Fashion with Olivia Kim | Required Reading

Olivia Kim makes Seoul’s pop-culture-obsessed fashion scene sound dangerously exciting. Talking recently about trends and It items with a writer at Allure.com, she puts herself in the platform shoes of the city’s youth culture and imagines them going, “We’re going to embrace it. We’re going to love it. We’re going to kill it. And then we’re going to move on to the next thing.”

(Insert that wide-eyed, surprise-face emoji here.)

The imaginative style vibe of South Korea’s capital is totally trending right now, and in Allure‘s new must-read memo on the ten hottest brands, our New Jersey-raised, Korean-American creative projects VP dishes on the pop stars and designers who drive the obsession, trends and demand through the streets and then out into the world.

Snapshot of Allure.com article on Korean fashion

Allure.com’s Korean fashion news flash

 

It’s a cool read and a great way to get caught up with what might become the world’s next fashion city—Seoul Fashion Week anyone?—and it’s also the perfect primer for our brand new Pop-In@Nordstrom: KFASHION, which runs March 31 through May 7.

So, who are the designers behind these It items?

CATCH THIS WAVE

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ALL POSTS Interviews POP-IN@Nordstrom

Unmistakably Korean Materials | Pop-In@Nordstrom x Gentle Monster

The 2017 series of Pop-Ins at Nordstrom begins with three shops featuring the exciting cultures of Korean fashion and style, curated by Olivia Kim. To start: Gentle Monster, the youthful Korean sunglasses company with a penchant for artistic storytelling.

Beyond making fantastic sunglasses, a big part of the Gentle Monster brand is creative store design. You don’t just inhabit a Gentle Monster retail zone, you get a rich offline experience. We knew they’d do something special for our Pop-In Shops—and they did.

We went straight to the source to learn more, asking Renee Kim, Gentle Monster Associate Space Designer, about the seemingly somber concept behind our joint shops and the meanings behind the Korean materials she used.

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SHOP: Pop-In@Nordstrom x Gentle Monster

CLICK HERE FOR THE Q&A

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ALL POSTS Interviews POP-IN@Nordstrom

Offline Experiences: Stories Behind Three Gentle Monster Stores | Pop-In@Nordstrom x Gentle Monster

The 2017 series of Pop-Ins at Nordstrom begins with three shops featuring the exciting cultures of Korean fashion and style, curated by Olivia Kim. To start: Gentle Monster, the youthful Korean sunglasses company with a penchant for artistic storytelling.

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We love the bold, fun designs of Gentle Monster sunglasses, but one thing that’s really intriguing to us is how the Gentle Monster stores—which started five years ago in Seoul and spread through Asia before coming to the U.S.—are basically standalone modern art exhibits. Whether or not you purchase anything, you leave feeling enriched like you went to a museum.

We spoke with Anthony Bae, Gentle Monster head interior designer, to ask one main question about two especially interesting spaces in Seoul and one in Shanghai: What’s the story behind these stores?

SHOP: Pop-In@Nordstrom x Gentle Monster

CLICK HERE FOR THE Q&A

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POP-IN@Nordstrom

Sunglasses Brand or Art Gallery? The What, Why and How of Gentle Monster | Pop-In@Nordstrom x Gentle Monster

The 2017 series of Pop-Ins at Nordstrom begins with three shops featuring the exciting cultures of Korean fashion and style, curated by Olivia Kim. To start: Gentle Monster, the youthful Korean sunglasses company with a penchant for artistic storytelling. 

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Gentle Monster sunglasses are striking, but the whole idea of the company is intriguing: a brand that’s trying to decorate your face as well as mess with your mind. The origin story is unusual too. It all deserves a proper introduction, so we broke it down with Taye Yun, Gentle Monster U.S. VP of Communications.

SHOP: Pop-In@Nordstrom x Gentle Monster

CLICK HERE FOR THE Q&A

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