Reigning Champ

Art Fashion Week Interviews Men's Fashion Style

The Art of the Showroom: wings + horns and Reigning Champ SS 18

Many NYFW:M brands use runway shows and presentations for artistic displays, then have business meetings with our buyers in straightforward showrooms. This year the Canadian powerhouse of wings + horns (designer brand) and Reigning Champ (sport brand) put all its eggs in the showroom basket.

That turned out to be a wise move, because they curated an art exhibit that will stick in our buyers’ minds for a long time. With tall white walls, a blackened Hawaiian forest, and a 3-D Reigning Champ logo that morphed as you walked around it, being there felt like being on another planet—a nearly monochromatic, sporty, severe version of Earth.

The occasion? Reigning Champ’s 10-year anniversary. But also, the brands’ designer, Tung Vo, is a detail-obsessed creator of worlds. Given the chance to wild out—the CEO said it was OK—he went all the way in.

Check out the clothes below and get into the artwork. We interviewed artist Andrew Dadson about his piece, “Black Plants.”

SHOP: wings + hornsReigning Champ

ENTER A WORLD

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