Represent

Fashion Week Men's Fashion Style

George Heaton talks Represent SS 18, Winston Churchill and British Manufacturing

One of the big retail success stories in recent years is Represent, the British-made brand founded by brothers George and Mike Heaton. Their SS 18 collection at NYFW:M  was a little bit streetwear, a little bit athleisure and very wearable, while conveying a certain toughness in the wearer.

The show had an almost Roman arena quality, with stomping feet coming through the speakers. There was a clear feeling of British strength in the building. We spoke to George after the show about that.

And while it doesn’t relate to anything, really, we just want to throw this out there: George’s watch and necklace contained hypnotizing universes of diamonds. Respect.

SHOP: Represent

SEE THE SHOW + READ THE Q&A

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