“I love seeing what women post on their Instagram, how they style it, and how they always seem like they have somewhere to go,” Brandon Maxwell says. “That truly, truly gives me joy.” The designer isn’t exaggerating–his life, almost since childhood, has been dedicated to making women feel beautiful. According to the Brandon Maxwell brand story—basically the designer’s biography—as a boy, Maxwell spent a lot of time at a women’s boutique in Texas where his grandmother worked. There, he got his first taste of styling, which became his career before he launched his eponymous label in 2015.
Being around women—his grandma, his mom, his high school friends before he was styling supermodels and Lady Gaga—has given the fashion designer an uncanny connection with his female clientele and colleagues. “I feel so blessed to work with a team of incredible women who, over that time, grow, evolve and adapt together,” Maxwell says about the group effort behind his successful clothing line. “Seeing our community come together has been an extremely enriching experience that I could have never even imagined when I started the brand.”
Maxwell was recently at our Green Hills store in Nashville, where he took a moment to talk to us about how he makes women feel so great, his mom and his spring collection—which, for the first time, includes denim.