Ryan Babenzien

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GREATS’ Ryan Babenzien Talks Breakdancing, Dominant Silhouettes and Vachetta Calf

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Ryan Babenzien and Nick Wooster at Nordstrom Toronto Eaton Centre

Brand new to Nordstrom is GREATS, the exciting Brooklyn-based sneaker brand shaking up the American luxury market, led by Ryan Babenzien. Perhaps you know the Babenzien family name because Ryan’s brother Brendon was the creative director of Supreme, the defining streetwear brand. Now it’s the other Babenzien’s turn to influence style.

Ryan is a visionary, pushing GREATS into the fashion consciousness with ambassador/consultant Nick Wooster at his side—a must-follow menswear icon—and designing with an open-source philosophy about silhouettes. He makes sure GREATS is competitive with other luxury brands (made in Italy with premium leathers) but sells at a lower price point. GREATS generally sells direct and does not wholesale its product—our partnership is an exception.

We just launched GREATS as a limited run in all our Canadian stores. They’re also available by phone: 1.877.794.5304*. You might want to place that order now; our initial buy will sell out.

Check out our interview with Ryan Babenzien below about his background, his business and his brother—and learn where the name GREATS came from in the first place.

*We ship free nationally. International orders are subject to customs and shipping fees.

CLICK HERE TO READ THE Q&A

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