Sandra Choi

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Jimmy Choo Celebrates Its 20th Anniversary with Mary J. Blige and All the Top Models

“The Jimmy Choo woman is not a singular or static being; she is a dynamic, confident, playful force to be reckoned with.”

Those same adjectives—which came from Creative Director Sandra Choi—can also be used to describe icon Mary J. Blige and models Amber Valletta, Xiao Wen Ju, Milla Jovovich and Sasha Pivovarova, all of whom and more were on hand Thursday night in the Meatpacking District to kick off Fashion Week and celebrate Jimmy Choo’s current collection and its 20th anniversary music video.

Mary J. Blige

All images by Carmen Daneshmandi

We talked to Choi in advance of the party about the fall styles on offer now and about her vision for the next 20 years. Oh, and we caught those beauties in party mode (we got access to the video to share with you, too).



Chloë Sevigny and Jimmy Choo’s California Daydream

Cue the Beach Boys, and get ready to give their retro vibe an urban twist.

“For spring/summer 2016 I took inspiration from California sky-gazing,”said Sandra Choi, Jimmy Choo‘s creative head. She told us the sandals, pumps and bags in the new collection are all about “conveying an upbeat attitude whilst juxtaposing new with old—artisanal vintage references blended with bold, graphic architectural details—to create something modern and surprising.”

SS16 Stylediary Chloe Sevigny HALLEY 1-2Chloë Sevigny in Jimmy Choo, courtesy Jimmy Choo

And who better to personify that than ultimate cool girl Chloë Sevigny? Choi’s team shared this exclusive on-location campaign image with us, in which the style icon looks like a West Coast dream in this season’s Halley sandal.

We also got Choi to tell us where and how to wear some of her other warm weather favorites, and we found out more about the “sculptural grandeur” that furthered the collection’s inspiration.



Milan Fashion Week: Jimmy Choo’s Creative Director Shares Her Top Three Street-Ready Styles

In a glassy, reflective showroom in Milan stand Jimmy Choo‘s achingly covetable fall ’16 creations. But these shoes are not just meant to be gazed upon; in this street-style-dominated fashion economy, these are next season’s essential sidewalk-ready pieces.

In the spirit of Fashion Week, we asked Creative Director Sandra Choi to give us her top three selects to see—and be seen in—this fall.

Jimmy Choo Milan Fashion Week Fall 2016 show room.


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What to Wear for the Holidays with Jimmy Choo

So your calendar is stacked with a season’s worth of day and night events and you’re calculating the chicest way to make it all work? Check this out: the two themes behind Jimmy Choo creative director Sandra Chois current collection of strappy heels and sumptuous bags were sunlight and moonlight. So with Jimmy Choo, 24/7 style is built in.


Image of Jimmy Choo Viola via Jimmy Choo

We asked the Jimmy Choo team to help us build two transitional looks—shoe- and handbag-centric outfits that’ll take you from girls’ brunch to girls’ cocktail night, or from the office to the office party—with some of their resort-season standouts.

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Jimmy Choo Creative Director Sandra Choi on Ballet and Beautiful Heels

When you want to know, you go straight to the top of four inches of smoky suede.

Upon seeing the elegant and sometimes edgy styles in the fall ’15 Jimmy Choo shoe and handbag collection, and upon understanding that behind them were the magical stage lights of world-class ballet, we couldn’t help wanting to learn more about creative director Sandra Choi’s inspiration.

We chatted via email with the Isle of Wight–born, Hong Kong–educated designer about her favorite dancers, how she wears these styles and the enduring allure of the ankle.

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NEW! Jimmy Choo’s Vices Collection

A gorgeous shoe is a gorgeous shoe is a gorgeous shoe—except when the shoe is actually a metaphor for desire. In that case, the gorgeous shoe is actually a story. Consider, then, the new Jimmy Choo collection, Vices, a short story collection that’s long on style. Each of the limited-edition shoes and handbags is based on a specific gem or jewel and a specific vice or vague wickedness—think greed, lust, envy. To find out more about this accessories-based riff on the classic juxtaposition of good and evil, we spoke to creative director Sandra Choi about her inspiration, concepts and design process.


THE THREAD: The subject of vices is a rich one; we all have plenty–those we share and admit to, and those we don’t. Did you find you were revealing part of yourself in this collection as you explored ideas of envy and need?
Choi: Yes and no, the inspiration for the Vices collection stemmed from my own personal fascination and obsessive enchantment with jewels and the unmitigated and irrational desire they have the power to evoke. For Vices, I explored themes of envy, seduction and irrepressible yearning for objects of beauty. Shoes and bags in diamond, ruby, sapphire, emerald, jet, black diamond and citrine crystal comprise the seven sins that seduce and beguile as part of the collection.

What is your first and most specific memory of being dazzled by jewels?
It was at the Gem Palace in Jaipur. It is a breathtaking Aladdin’s cave of precious stones that is such a surprising contrast from the environment outside, which is a dusty and bustling city in Northern India. Inside the Gem Palace you have a remarkable amount of freedom to play and connect with the precious stones of every variety.

What is your first and most specific memory of the transformative power of a really great pair of shoes?
For me it is childhood memories of Cinderella, Dorothy’s ruby slippers and Betty Boop’s heels; they are forever ingrained in me.

Let’s talk about black diamonds. They’re a bit under the radar and rather underappreciated, so it’s cool that you included a style based on this, the strongest and scrappiest of all natural diamonds. Tell us about your design process for Piper, the black diamond-themed shoe. For instance, the heel is slightly lower than the other styles, and the detailing is especially dynamic. What did you hope to achieve with the look, and what specific elements did you include or leave out in order to make it happen?
I wanted a sultry yet seductively beautiful shoe. I based it on a tango-style shoe that ensured you glide when wearing it; it is a shoe that you can dance in all night.

SHOP: Jimmy Choo
Images and video courtesy Jimmy Choo


Trending: Jimmy Choo Spring ’13

Looking for a sole unlike any other? Our spring/summer ’13 Jimmy Choo lookbook features everything from power pumps to polished flats. See how this fresh collection springs to life with the help of Sandra Choi, the brand’s creative director.