If you’re into lingerie, you’ve probably heard of the Turkish cult-favorite ELSE. If you’re not into lingerie, you might change your mind once you experience the soft, supportive and absurdly sexy designs of Ela Onur—founder of ELSE and heir to several generations of successful lingerie know-how. (Her family has been in the business for ages.)

We caught up with Ela in Paris to talk about her design inspirations, the secret to feeling confident all day long and how to buy exquisite statement pieces for yourself or that special someone.

ELSE lingerie

ELSE Baroque Underwire Tank Bra and Bikini 

You were born into the lingerie business. Tell us about your family of lingerie designers and craftsmen. 

I was involved in my family’s business before I started up ELSE. I worked in the production and export department, where I developed the technical skills that are the foundation of the work I do today. My husband recently joined the company as the CEO, which feels like a huge vote of confidence! Looking forward, we’ll see how the family legacy will grow.

How do you go about making lingerie that is also comfortable?

We start with exceptional materials! Our lace is both soft and strong, and our accessories (elastics, wires, hook-and-eye closures, etc.) meet the highest standards. For our soft bras, we use a special technique that provides support even without an underwire. We imagine ELSE women wearing our lingerie in comfort throughout the whole day, not just for special occasions.



Even the most toned bodies can sometimes feel a little vulnerable under today’s body-con dresses. Luckily, there’s a whole industry behind smoothing your behind (and other areas). Shapewear is as old as fashion itself. Corsets, petticoats, bustles and girdles seem to have existed in one form or another since the dawn of civilization. But good news for contemporary clotheshorses: modern materials are kinder than the cages and laces that dominated many slimming and lifting contraptions of yore.

Nevertheless, the variety of styles can be a bit intimidating as you select helpful underthings. For those uninitiated in the SPANX ranks, here’s a primer on the many types of shapewear and what each kind offers.

Yummie slip


Slips have long been used to smooth the silhouette under clingy dresses. Modern materials like spandex and nylon add even less bulk than traditional lingerie styles–and they help create a crisp canvas for fabrics like rayon and silk to move without revealing too much or bunching up beneath your sheath. While not advisable under super-tight dresses of the bandage or knit varieties, a shapewear slip keeps panty lines and bra straps at bay while subtly slimming the figure under thin fabrics and daring cuts.

SHOP: slips