If you’re into lingerie, you’ve probably heard of the Turkish cult-favorite ELSE. If you’re not into lingerie, you might change your mind once you experience the soft, supportive and absurdly sexy designs of Ela Onur—founder of ELSE and heir to several generations of successful lingerie know-how. (Her family has been in the business for ages.)
We caught up with Ela in Paris to talk about her design inspirations, the secret to feeling confident all day long and how to buy exquisite statement pieces for yourself or that special someone.
You were born into the lingerie business. Tell us about your family of lingerie designers and craftsmen.
I was involved in my family’s business before I started up ELSE. I worked in the production and export department, where I developed the technical skills that are the foundation of the work I do today. My husband recently joined the company as the CEO, which feels like a huge vote of confidence! Looking forward, we’ll see how the family legacy will grow.
How do you go about making lingerie that is also comfortable?
We start with exceptional materials! Our lace is both soft and strong, and our accessories (elastics, wires, hook-and-eye closures, etc.) meet the highest standards. For our soft bras, we use a special technique that provides support even without an underwire. We imagine ELSE women wearing our lingerie in comfort throughout the whole day, not just for special occasions.