Shomi Patwary

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Inside A$AP Rocky, Kanye West and Joe Fox’s “Jukebox Joints” with Director Shomi Patwary | Listen Up!

asaprocky2  Images courtesy Shomi Patwary

Music video director and friend of the Nordstrom blogs Shomi Patwary previously brought us behind the scenes with Ty Dolla $ign and Mark Ronson. Now he’s giving us rare glimpses at the creative process of the fashion killa himself, A$AP Rocky.

Patwary directed the video for Rocky’s song “Jukebox Joints” with Joe Fox and Kanye West, a highlight off Rocky’s album At.Long.Last.ASAP. West produced the track, which floats on a sample from an old Smokey Robinson jukebox joint.

Patwary’s video is purplish, smoky and the video and language in the song are perhaps NSFW. Know that and consider turning young kids away from the screen as you watch it.

See exclusive photos from the shoot below, and learn which Spike Lee movie inspired the video’s vertically stretched-out look.

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Behind the Scenes of the Mark Ronson and Keyone Starr Video with Director Shomi Patwary | Listen Up!

MARK_RONSON_PICS_0012_Layer 1Mark Ronson and Shomi Patwary on the set

The best party nobody went to might’ve been 12 years ago in Norfolk, Virginia, when producers who would change the sound of hip-hop and R&B deejayed to basically nobody.

We’ll let our music video director friend Shomi Patwary tell you about that one.

Long story short, Patwary and British star Mark Ronson go way back, and we now have the video for “I Can’t Lose.” It’s more zesty funk from Ronson–whom we shall never fail to mention without hyperlinking to his and Aaliyah’s classic Hilfiger ad–and bigger-budget moves from Patwary, best known for A$AP Rocky’s “Multiply.”

Check out behind-the-scenes images below from “I Can’t Lose” and an edited transcript of our phone call with Patwary.

We talked about Michael Jackson’s “Smooth Criminal,” Dick Tracy, Blade Runner, the cameo from Waris Ahluwalia–and what happens when the zeitgeist moves post- ‘90s retromania.

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ALL POSTS Music Street Style

Q&A with Ty Dolla $ign, Charli XCX and Tinashe Music Video Director Shomi Patwary | Listen Up!

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Ty Dolla $ign with 1970 Buick Gran Sport

Images courtesy Shomi Patwary and Atlantic Records

Music video director Shomi Patwary has been on our radar since his video for A$AP Rocky’s “Multiply,” with its awesome dance cameo from Yung Gleesh. Now Patwary’s caught our attention again with Ty Dolla $ign’s “Drop That Kitty,” a crossover hip-hop/pop jam with rising stars Tinashe and Charli XCX.

We caught up with Patwary on the phone while he was in New York filming another A$AP video and planning a project with Diddy’s son Christian Combs. He told us about rolling with the punches on “Drop That Kitty” and casting a surprise guest star who reminded him of his dad.

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