SJP Shoes


SJP Guest Editor: Celebrating Mother’s Day


Sarah Jessica Parker—our guest designer editor and mom of three—honors Mother’s Day by shining a spotlight on Tracey Early, an inspirational mother and friend. Tracey graciously shares her story and chats with Sarah Jessica about parenthood and the importance of family—especially in the face of adversity.

I think we have all met extraordinary and inspiring mothers. I’ve found that one of the many joys of parenthood is how much I learn from other mothers, how comforting their shared experiences can be and how frequently the advice and examples of others teach me to be a better mother, especially at the most challenging times.

As we celebrate Mother’s Day this weekend, one particular mother comes to mind. Her name is Tracey. Her daughter, Lily, and my twin daughters have been classmates and dear friends for the last two school years. When we first met Lily, she was just coming back to school after a fairly long absence due to a diagnosis that required hospitalization and time apart from other children. I want to honor Tracey because she has shown and shared such courage, humor, grace, dedication, optimism and love through scary, exhausting and unthinkable days. We can honor all those unnamed mothers who share stories of challenges and strugglesnot unlike Tracey’sand remember them this weekend with love, respect and our very best wishes.

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Guest Editor: SJP Collection Street Style

Achieving great style comes from knowing who you are and celebrating it! For the fourth installment of Sarah Jessica Parker’s guest editor series, the designer pays tribute to six women who represent SJP Collection street style. From Morocco to New York City to Los Angeles, watch the creative vision of Sarah Jessica and partner George Malkemus come to life in true fashionable form.

sarah-jessica-parker-guest-editor-nordstrom-blog-4th-article-sjp-collection-street-styleIt’s enormously flattering and very fulfilling for those of us who work on the SJP Collection to see the shoes out in the world, having adventures across the globe and doing what they’re supposed to do for women.

I love imagining all that grosgrain traveling around—crossing city streets, strolling through parks and universities, sitting in meetings, driving cars, dropping off kids and meeting friends for lunch. And now to see the shoes actually having these experiences is amazing.

The women who submitted their street-style photographs really have their own elegance. They’re all special and very individual. I especially love the different shapes and sizes and ethnic backgrounds. It makes a nice visual montage of beauty.

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Street Style

Street Style: How Do You Wear Your SJPs?

The SJP Collection launched one month ago today, exclusively at Nordstrom! From New York to California, stylish women have taken to the streets across the country, rocking this very ladylike line of shoes, handbags and wardrobe essential trench coats.

Sarah-Jessica-Parker-Street-Style-in-SJP-Fawn-Pump-and-the-Anna-Sandal_Sarah Jessica Parker hits the streets of Manhattan donning the ‘Fawn’ Pump & the ‘Anna’ Sandal

Sarah-Jessica-Parker-Street-Style-carrying-the-SJP-New-Yorker-Leather-HoboSJP goes for simple elegance in the city with the ‘New Yorker’ Leather Hobo

Sarah-Jessica-Parker-Street-Style-in-SJP-Collection-The-Thread-blog-NordstromSpring chic with the ‘Maud’ Sandal, ‘Lady’ Pump & ‘Billie’ Suede Flat

Eager to show off how you personalize the SJP Collection? If the answer is yes, e-mail The Thread by April 4, 2014, for details on seeing your SJP street-style photo featured in Sarah Jessica’s next guest editor post.

Join the SJP Collection on Instagram & Twitter | Keep up with SJP on Instagram & Twitter
Keep up with all things SJP using hashtag #SJPxNordstrom


Guest Editor SJP: Real Talk with Serge Normant

Sarah Jessica Parker debuts her SJP Collection looking flawless, thanks to her trusted friend Serge Normant. For 15 years, the celebrated New York-based hairstylist has coiffed the style icon’s tresses.


As the pair embarks on the SJPxNordstrom cross-country shoe launch, Sarah Jessica puts the spotlight on Serge, camera-phone interview style, to candidly discuss their storied relationship, which started at the 2000 MTV Video Music Awards.

Until next time,

Keep up with Sarah Jessica’s fashionable footsteps on Pinterest while she guest-pins for Nordstrom, sharing her favorite places in New York, Seattle, L.A., Chicago, Miami and Dallas as she takes her new, exclusive shoe collection on tour.

Follow SJP: A Day in Her Shoes x Nordstrom on Pinterest.

Join the SJP Collection on Instagram & Twitter | Keep up with SJP on Instagram & Twitter
Share your SJP style using hashtag #SJPxNordstrom


Social Buzz: SJP is Talkin’ to YOU on Twitter

Designer Sarah Jessica Parker, her partner George Malkemus and the Nordstrom shoe team have touched down in sunny California to present the SJP Collection in person at Nordstrom The Grove store Los Angeles. If you can’t join in on all the fashionable fun, don’t fret—Sarah Jessica is hosting a special Twitter chat for all adoring SJP shoe collectors near and far. Join the conversation, today from 11:30am-12:30pm PST, on Twitter @Nordstrom using hash tag #SJPxNordstrom.



Follow SJP: A Day in Her Shoes x Nordstrom on Pinterest.

From Seattle to Miami, Sarah Jessica is photo documenting all of her pit stops and top locales as she dashes across the country for the #SJPxNordstrom exclusive shoe collection tour. Follow her footsteps on Pinterest and discover how to travel SJP style.

Find the SJP Collection on Instagram & Twitter | Keep up with SJP on Instagram & Twitter

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Fashion Week Street Style

Street Report: Alana at Giambattista Valli

I was lucky enough to grab a quick snap of Alana before the rain forced all us photogs to run for cover. The fashion world loves easy, chic styling this year, which I, for one, am thrilled about.

There’s something indefinably cool about clean, straightforward styling. Alana’s denim jacket and pink jumper add casual balance to her tailored trousers and lace-up heels. The captain’s hat is a cute, unexpected touch.



Shop similar styles:
Crop Sweaters | Black Tapered Pants | Lace-Up Peep-Toe Booties

Shop our Editors’ Picks to re-create this look:

Topshop Crop Sweater | Two by Vince Camuto Track Pants | SJP by Sarah Jessica Parker Bootie


SJP Guest Editor: Shoes & the City

The Thread is thrilled to announce the long-awaited arrival of the SJP Collection, now available online and in selected stores! To celebrate the collection’s debut, Sarah Jessica Parker, her partner George Malkemus and the Nordstrom Shoe team have masterminded a special pop-up shopping experience in Manhattan’s posh SoHo neighborhood.

In her second article as guest editor, Sarah Jessica shares how the concept for the pop-up came together and why women come to New York (it’s for the shoes of course!).

Come Say Hi: I’ll be at the SJP NYC Pop-up today at 10am, Saturday at 3pm and Sunday at 11am.

When we first started putting together the big battle plans on which Nordstrom stores were best suited for the SJP Collection, George and I offered up the idea of a pop-up shop because the Nordstrom flagship in New York City isn’t yet open. I have such a connection to the city, I was wishful that I could offer an actual brick-and-mortar for the women of New York as well as other cities.

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Welcome, Guest Editor Sarah Jessica Parker

Sarah Jessica Parker is bringing her unique point of view on fashion to The Thread and chronicling her adventures as a designer. Join the conversation on SJP and get access to her style inspirations and creative process. Take it away, Sarah Jessica:


Let me start off by saying Happy Valentine’s Day! Designing SJP has truly been a labor of love, and in only two weeks you’ll be able to experience the collection for yourself and see how hard I’ve worked on every detail of this line…I hope!

Countdown to February 28!

I’m thrilled to share some insight on my partnership with George Malkemus. Even though we are from different backgrounds, different ages and different genders, we both have this common point of reference: New York City, late ’70s, early ’80s. There was a very specific look from this era that is vivid in both our minds.

Strangely enough, a lot of our design process started not with sketching, not with tearing pages out of books or magazines or anything contemporary. Rather it materialized through memories…

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ALL POSTS Interviews

Behind the Scenes: O, The Oprah Magazine x SJP

Marilyn Monroe believed that if you “give a girl the right shoes, she can conquer the world.” But what if a girl didn’t know which shoes were right? This was precisely the predicament Gayle King and Adam Glassman faced in the February issue of O, The Oprah Magazine, on newsstands now. The duo sought out Sarah Jessica Parker to give them the ABCs on her eagerly awaited namesake collection, touted as the market’s hybrid answer to affordable luxury. The lesson learned: Women rule when wearing SJP shoes!


Let’s Talk Shoes: A meeting of the minds at the Crosby Street Hotel in SoHo, New York City.

“When I learned that Sarah Jessica was launching this shoe line, I thought, Why don’t we do a style adventure feature with Gayle, our editor-at-large, and myself, where the three of us walk through the SJP collection?,” says Adam, O‘s creative director since 2000. “I thought it would be fun to create an atmosphere where two girlfriends come together for a day of shopping, learning and trying on shoes.”

Adam went for a cozy tea-party setting and filled a sunny suite at Manhattan’s Crosby Street Hotel with decadent French pastries and cronuts (a fusion of a croissant and doughnut created by chef Dominique Ansel). “There’s this delicious quality and sensory feeling you get when touching a shoe, feeling a shoe, trying on a shoe and parading around in a new pair of shoes,” adds Adam, who also worked with Sarah Jessica on her first clothing venture, Bitten.

“Women have such an emotional connection when they’re buying shoes that I wanted the environment to tie in. Sarah Jessica and Gayle know each other, so there was a great comfort factor to begin with. Sarah Jessica has so much to say about fashion and so much to say about accessories, and Gayle is a shoe freak. I think on this shoot, in particular, Gayle honestly died and went to shoe heaven.”

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SJP Collection Countdown

I need, I want, I will slip on a pair of SJPs.


The countdown is on for the highly anticipated debut of SJP, a Nordstrom-exclusive collection of Italian-made shoes and other wardrobe essentials designed by actress and style icon Sarah Jessica Parker. Stay one step ahead on all news SJP and our new launches and exclusive offerings when you sign up for e-mails.

A message from Sarah Jessica Parker:

“At long last I am able to share the news of my coming shoe collection and my partnership with Nordstrom in a more official way. When I initially met with George Malkemus to discuss the idea of a shoe line, one of the first things I said to him was that Nordstrom was my dream retailer. And so it seems some dreams do come true,” says the actress and designer.

“This endeavor has been a long time coming, but now that the pieces have come together as they have, with Nordstrom, George and a collection I’m so very proud of, I believe it was worth the wait. I’m incredibly nervous about the launch but so thrilled to finally reveal more details of the collection in the coming weeks. And I’m so looking forward to meeting and actually seeing the shoes on Nordstrom customers as I travel to stores across the country. That will be, I think, the most thrilling moment of all.”

The SJP collection will be available online and in selected Nordstrom stores on February 28.

Get details on the collection and locations of personal appearances at SJP by Sarah Jessica Parker.

Qianna Smith