Street Style Style

From Our Friends at Who What Wear: Fall’s Best Sneakers

At Who What Wear, our editors get major outfit inspiration from fashion girls and celebs, and we love spreading the word about everything from affordable pieces we’re freaking out over to what’s trending now. Keep an eye on our guest posts for street-style looks, editor-approved must-haves, expert how-tos, fashion news and lots more.

We’re sneaker devotees. We like to wear them year-round—dressed up, dressed down, we can’t get enough. That said, it’ll come as no surprise that when the leaves start to fall, we think it’s time to refresh our sneaker game. From updates on coveted classics to totally new styles, there is a slew of exciting new releases. Add fall layering to the mix, and things can get overwhelming. Ahead, we reveal the coolest sneakers we can’t wait to wear, along with some street-style inspo and a few tips to nailing the look. So, kick back and read on.


ALL POSTS Men's Fashion Style Video

Asking for a Friend: How to Keep White Sneakers White?

How to Keep White Sneakers White

Our stylists love to recommend white sneakers because they go with everything. And they do. Whether you’re dressing up or dressing down, please believe there is a white sneaker for you.

Once you find it, you will need to decide: is this a sneaker that looks good slightly dirty? Because yes, that’s a thing—some of the coolest sneakers out right now look filthy. 

But if you answered “no,” that’s completely normal. And perhaps you’ll want to know: How should I keep my white sneakers white?

Two words for you: Jason Markk.

That’s the brand name of the shoe cleaner you need, made by Jason M. Angsuvarn, whose company is the first name in the pursuit of spotless sneakers. Check out the videos below to see how to use Jason Markk to clean your white sneakers.

Jason Markk Shoe Cleaning KitJason Markk Shoe Cleaning KitJason Markk Shoe Cleaning KitJason Markk Shoe Cleaning KitJason Markk Shoe Cleaning KitJason Markk Shoe Cleaning KitJason Markk Shoe Cleaning Kit

SHOP: Jason Markk shoe cleaning kit | Santoni sneakers | Sperry Flex Deck sneakers | Vans Authentics | Cole Haan tennis sneakers | adidas Stan Smiths | J&M 1850 sneakers (seen above)


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ALL POSTS Interviews Style

Nike Collector @snkrdiva on Air Max Love and Supportive S-O-L-E Sisters | Nordstrom x Nike


Images via @snkrdiva

Air Max Month is wrapping, but our permanent Nordstrom x Nike boutique is refreshed for spring and summer. For an excuse to chat about sneakers, we got in touch with friends and serious collectors Angela Shaw and Maria Elena Puschmann, who both loaned sneakers from their collections to our store displays for Air Max Month in Seattle and Chicago.

Here’s Puschmann—better known as @snkrdiva—talking about her collection and making Nike a permanent part of her life.


ALL POSTS Interviews Style

Nike Collector @ellaesco on Sneaker Swagger and Air Max Tattoos | Nordstrom x Nike


Images by Andy Oceans

Air Max Month is wrapping, but our permanent Nordstrom x Nike boutique is refreshed for spring and summer. For an excuse to chat about sneakers, we got in touch with friends and serious collectors Maria Elena Puschmann and Angela Marie Shaw, who both loaned sneakers from their collections to our store displays for Air Max Month in Chicago and Seattle.

Here’s Shaw—better known as @ellaesco—talking about her collection, competitive mindset and making Nike a permanent part of her life.


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ALL POSTS Men's Fashion Style

GREATS’ Ryan Babenzien Talks Breakdancing, Dominant Silhouettes and Vachetta Calf


Ryan Babenzien and Nick Wooster at Nordstrom Toronto Eaton Centre

Brand new to Nordstrom is GREATS, the exciting Brooklyn-based sneaker brand shaking up the American luxury market, led by Ryan Babenzien. Perhaps you know the Babenzien family name because Ryan’s brother Brendon was the creative director of Supreme, the defining streetwear brand. Now it’s the other Babenzien’s turn to influence style.

Ryan is a visionary, pushing GREATS into the fashion consciousness with ambassador/consultant Nick Wooster at his side—a must-follow menswear icon—and designing with an open-source philosophy about silhouettes. He makes sure GREATS is competitive with other luxury brands (made in Italy with premium leathers) but sells at a lower price point. GREATS generally sells direct and does not wholesale its product—our partnership is an exception.

We just launched GREATS as a limited run in all our Canadian stores. They’re also available by phone: 1.877.794.5304*. You might want to place that order now; our initial buy will sell out.

Check out our interview with Ryan Babenzien below about his background, his business and his brother—and learn where the name GREATS came from in the first place.

*We ship free nationally. International orders are subject to customs and shipping fees.


ALL POSTS Men's Fashion Style

Feast Your Eyes: Designer Sneakers for Fall

Gucci 'Bambi' High-Top Sneaker

The story of sneakers in the past few years has been that of the stampeding crossover, from athletics to streetwear and from fashion runways into your business-casual and weekend looks. Right now, with designers at the top of the chain focusing on this area of footwear, it’s safe to say the sneaker knows no bounds.

Four fall/winter styles worth your attention are by Gucci, Raf Simons and Rick Owens (both designing independently for adidas), and Giuseppe Zanotti.

Above, you see what happens when Gucci designer Alessandro Michele teams up with GucciGhost (some background on Mr. Ghost) for a graffiti-inspired high-top. Basically the story here is that GucciGhost went from spray-painting the Gucci logo on walls (an artistic act, if an illegal one) to making legitimate designer sneakers. See what we mean? The crossover is real.

SHOP: designer sneakers Gucci high-tops


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ALL POSTS Men's Fashion

Sneakers for All Budgets: Wear Them Proud


Photo courtesy @DJmustard

Just a quick PSA here to illustrate how clean sneakers can finish an outfit perfectly, whether they cost $500 or $50–give or take a nickel.

You probably recognize these guys from anything defining West Coast rap in the past few years. You probably recognize their shoes as well. If not, that’s DJ Mustard on the left in Balenciaga and YG on the right wearing Vans.

SHOP: Balenciaga Arena (in stores only) | Vans Authentic | all sneakers

—Andrew Matson

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ALL POSTS Interviews Men's Fashion POP-IN@Nordstrom

Pop-In@Nordstrom x Vans Exclusive Apparel Collection Lookbook | Pop-In@Nordstrom x Vans


For Pop-In@Nordstrom x Vans we partnered with Vans for an exclusive apparel collection for women and men, loosely based on the colors of our sneaker selection. We love the result and hope you do, too. In fact we were so impressed during the prototype-vetting process and seeing the finished products, we got Vans’ designer Vince Martinez on the horn to ask him about the collection piece by piece.

For this project, I was told it was a Pop-In Shop, which I was familiar with, so I got excited to do something extra creative. There weren’t strict parameters, just to tie back to the footwear and bring the design to life. It wasn’t a free-for-all, but I was allowed to do what I do. Usually I’m told, “Here’s your budget.” And I work with that. For this, there was no budget. I was like, OK, I’m just going to take everything to the next level: use the most expensive fabrics, work with the factories, make sure the hand-feel is good. All those things that I normally do, but I was able to give a lot more pushback.

–Vince Martinez

SHOP: Pop-In@Nordstrom x Vans


ALL POSTS Fashion Week Street Style Style

What to Wear to Fashion Week: Sneakers

One thing fashion is not necessarily known for is practicality. Especially during the haute couture displays of Fashion Week, when the sky is the limit for designers’ imaginations and the shoes models sport to walk the runway are equally as elevated, one doesn’t see much emphasis placed on comfortable wearability.

During recent Fashion Weeks, however, one trend that literally hit the streets of New York, London, Paris and Milan was the sneaker. Some of the most stylish women and men in the industry were sporting tennies as they rushed to runway shows. It’s the ways in which they wear them that make these sneaks chic.

Spring 2016 Street Style sneakers

Images by InDigital

Here are some of our favorite styles and street style shots paired with shoes you can shop now.


ALL POSTS Interviews Men's Fashion POP-IN@Nordstrom Style

Olivia Kim Explains Her Fuzzy Custom Vans, Back-to-School Anxiety and the Rise of the Fashion Sneaker



Our Pop-In@Nordstrom x Vans Vans selection includes Old Skools and chukkas designed by our own Olivia Kim, a project she undertook with designer Alex Dymond. You’ll be able to tell which ones they are. They’re fuzzy.

Available for adults and kids, Olivia’s faux-shearling and velvet shoes aren’t available anywhere else on the planet except for Nordstrom. They are exclusive and “fashion” (Vans also exists in the fashion world now, if you didn’t know), but above all else, fun.

Here she speaks on Kurt Cobain, cringing when brands try too hard to be down with the kids and how getting her shoes clowned in fourth grade scarred her for life.

—Andrew Matson

SHOP: Pop-In@Nordstrom x Vans


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