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Cult Gaia Ark bag SPACE Street Style Style

Cult Gaia: Instagram’s Favorite Bag Makes a Great Gift (Especially for You)

We can’t endorse all Instagram trends (car and gym #selfies will never be our thing). But one craze that we’ve liked so much it’s moved on to love is the graceful Cult Gaia bag that seems to be in the hand of every street-style star. The Ark, in particular, is something of an obsession for us—and many others, it seems. Its sleek crescent shape works with outfits both casual and formal. Its hypnotic curve subtly draws focus to its beautifully unique and instantly (Insta-ly) identifiable design.

Here, we’ve collected some of our favorite shots of the bag in action. We think you’ll develop a #crush at least as serious as ours. And disclaimer: if you post a pic of you with this bag on your Instagram account, know that we’re watching.

SEE IT ON THE STREET

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‘Pitch Night’ at STORY with Olivia Kim, Jaden Smith, and Tory Johnson

We sell a ton of different brands here at Nordstrom—all of which we love and think you will too. To decide which brands to work with, our buyers go to fashion weeks, visit showrooms, analyze the market and meet with creators and their teams. Eventually they place orders.

Usually that’s how it goes. But recently our own Olivia Kim tried something else entirely: she received three-minute product pitches from independent brands, one after another, for three hours. She did this as a special guest for “Pitch Night,” a regular event at STORY in NYC—a retail space with aspects of a gallery and museum.

READ ABOUT THE EVENT

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