We can’t endorse all Instagram trends (car and gym #selfies will never be our thing). But one craze that we’ve liked so much it’s moved on to love is the graceful Cult Gaia bag that seems to be in the hand of every street-style star. The Ark, in particular, is something of an obsession for us—and many others, it seems. Its sleek crescent shape works with outfits both casual and formal. Its hypnotic curve subtly draws focus to its beautifully unique and instantly (Insta-ly) identifiable design.
Here, we’ve collected some of our favorite shots of the bag in action. We think you’ll develop a #crush at least as serious as ours. And disclaimer: if you post a pic of you with this bag on your Instagram account, know that we’re watching.