St. John Collection

Fashion Week Street Style

Street Report: Lainy and Camille Outside Hervé Léger

Blogger buds Lainy (Haute Inhabit) and Camille (Camille Over the Rainbow) are Fashion Week perfection.  Their upscale, casual-chic style is on point for an afternoon show and for the season.

Both lace and macrame-like wovens are on the rise for autumn, and these two ladies show us how to transition the trend. Lainy is a returning style star to our blog, and I’m quite certain we’ll be checking in with Camille again as well!

xo,
Crystal

Shop similar styles:

Black Lace Detail Tops | Wide-Leg Pants| Graphic Print Sunglasses

Shop our Editors’ Picks to re-create this look:

Painted Threads Lace Top | St. John Collection ‘Diana’ Pants | Elizabeth & James ‘Kirby’ Sunglasses
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Interviews

Greg Myler Reveals St. John’s Feminine Fall Outlook

Greg Myler, St. John Collection senior vice president of design, takes us on a journey through the fall/winter 2013 collection, where mid-century modern meets the elegance of the ’70s.

Modern Impression: St. John Collection Abstract Print Silk Charmeuse Dress

THE THREAD: As you find new ways to innovate, what excites you about the future of American sportswear, especially from a British point of view?

GREG MYLER: When you say “innovate,” the interesting thing for me is that we do a lot of events, as you know. [I was recently at the Nordstrom Michigan Avenue store] and it’s always exciting to meet customers. I’m interested to see how they really embrace the newness in the collection. Especially when we offer things sometimes where I go, “Maybe this is a bit too advanced for her,” or “We’re pushing the envelope on it.” It’s such a joy to see those customers get excited about those things.

I also like how there’s a realness to American fashion. Especially our company—we’re very democratic. We offer beautiful clothes for real women who have realistic shapes, which is a very American concept. We’re not trying to do little, skinny, size-zero things that people can’t fit into.

The Cape Detail Fitted Milano Knit Dress was one of your favorite looks from the fall collection. Why does this silhouette stand out so much to you?

GREG: If you look in all the magazines now, the cape was such a huge trend for fall. I think our cape dress was a very elegant way to address this trend for our customer. The look is very sophisticated and easy to wear. We often speak about these pieces as best for dinner with some nice jewelry. Also, I love the fact that this dress is in navy—and navy, again, is a big trend. It has a cool factor as well. I think that’s why it was my favorite.

Cover Me in Cashmere: St. John Collection Fitted Double Face Wool & Cashmere Coat & Double Face Wool & Cashmere Poncho (pre-order)

Recently, you introduced A-line double face cashmere to the collection. What other new shapes or fabrications do you hope shoppers will invest in this season?

GREG: We are really pushing the envelope for our customer in terms of shape. One of my favorite pieces is a double faced cashmere coat (pictured right). It has a very fitted waist. It’s almost a bell shape or a tunic shape, which I think is a great new shape for us. Architectural ruffles were a big trend on the runway. We did a really pretty double faced ruffle detail crepe dress in magenta. As far as material, one of the materials that we really responded to was lace. We also did a lot of these very chic 1970s boot-length knit dresses that are a great investment for fall.

Layering is essential for fall. What items from this collection are your laying must-haves?

GREG: One of the things we’ve used quite a lot as a layering piece in the presentation was a group of variations on a liquid satin blouse. I think the customer will get a lot of mileage from our blouses because she can wear them in so many different ways.

When it comes to sorting through St. John’s knit archives, in which period(s) do you feel the house had its most allure? And how do you approach injecting a new sexiness and edge to the collection while maintaining the brand’s heritage?

GREG: St. John has a 50-year history. When I look at the different time periods from the ’60s to the ’80s, the styling is all relevant to that time, and we try not to really look at that. So what we do focus on is the real DNA of the brand, which transcends all of those different eras and trends and decades, and we make sure that we really offer color and an innovative knit. We make sure to utilize our state-of‑the‑art technology, and of course, novelty is very important in our collection. I think these are just things that make our brand so unique. And as a knit house, we’re known for comfort and ease, so we’re always trying to incorporate that into our garments.

There’s a lot of skin on display at the moment in the media and the world. Our customer is sexy, but she likes to be very elegant. So with fall, you’ll see great covered‑up silhouettes paired with the gloves and boots—the look is chic, yet it leaves something to the imagination.

Embrace understated elegance with St. John Collection for fall.

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Work It with St. John

You don’t have to be the CEO to dress like one. Create a corporate-cool statement with St. John.

HERO

Timeless in Tweed: Pictured right, St. John Collection Linked Trim Abstract Tweed Jacket, Linked Trim Abstract Tweed Skirt & Abstract Print Silk Charmeuse Blouse

These items and many more are available on sale now to Nordstrom cardholders during our Anniversary Sale Early Access. They will be available on sale to all customers starting July 19.

For more head-to-toe 9-to-5 options, check out our Complete Looks Designer Guide.

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Fashion Week Street Style

Street Report: Joanna Outside Osklen

Joanna is one of my fashion idols. She always looks so chic and put together, but adds a little cheeky edge to each outfit.

Monochromatic looks really stand out in the color-blocked crowd, especially in crisp white. As Senior Fashion Market Editor at Harper’s Bazaar, Joanna knows her stuff!

xo, Crystal

Shop similar styles:

Sky-High Platform Sandals & Pumps | Complete Work-Wear Looks | Jewel-Tone Handbags

Shop our Editor’s Picks to re-create this look:

Jimmy Choo Papina Pump
St. John Collection Blazer & Pants
Reed Krakoff Atlantique
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