Sub Pop X Nordstrom

ALL POSTS Interviews Men’s Fashion Style

Low Flex Zone: Subversive Spring Designer with Porter Ray


Nordstrom is based in Seattle right down the street from Sub Pop Records, the label that originally introduced the world to Nirvana. We’re big fans and old friends. Lately, rap music is ascendant in Seattle and now Sub Pop is working with one of the stars of the scene, the literary-minded Porter Ray.

To capitalize on the timing of Ray’s new album Watercolor and our new spring selection, he came through our Seattle flagship to see what was good. Turns out: a lot.

Ray prefers a uniform of tapered pants, hoodies and bomber jackets. Within that framework, he picked graphic designs from brands that are a little underground and not especially glitzy – J.W.Anderson, known for androgyny; Tim Coppens, known for ’90s-era skate style – along with this season’s hottest jackets from Gucci and Givenchy.

We appreciate that in his dressing, as with his music, Ray is traditional yet fearlessly artistic. There’s a frame, and he’s flexing within it.

Below, see more looks as well as quotes from Ray about how and why he raps. Plus: a video about forming his view of style through the lens of a private school uniform.

–Andrew Matson

SHOP: Gucci jacket* | Lanvin pants | J.W.Anderson polo* | adidas Gazelles | Givenchy bomber | Maison Margiela sneakers* | Tom Ford sunglasses | Tim Coppens hoodie* | all men’s designer | all men’s designer sneakers


Street Style

Street Style: Sub Pop’s Silver Jubilee

Last Saturday, under beautiful blue skies, venerable Seattle record label Sup Pop celebrated 25 years in the biz with a free, all-ages festival in Seattle’s Georgetown neighborhood. The day-long event took over several city blocks, with continuous music on multiple stages, a convoy of food trucks and lots and lots of people.

The musical line-up showcased Sub Pop’s diversity—from the smooth hip-hop of Shabazz Palaces to the metal madness of METZ to label vets Mudhoney (who played atop the Space Needle on Friday to help kick off the weekend’s festivities).

Our very own Men’s Shop co-sponsored the whole shebang and set up a photo booth manned by ace photographer (and frequent Nordstrom collaborator) Robin Stein, to document the local style set. We also had some fresh new gear from Topshop for people to try on. Check out some of our favorite looks below.


Heavy Metal: Senior Features Writer, Mary O’Regan, celebrated her birthday (and the event) by repping some cool Topshop style, including this insane necklace.

Pretty Tough: Girly dresses get a serious dose of downtown cool with edgy accessories and street-wise attitude.

White Light, White Heat: Despite temps in the ’80s, this Topshop faux-leather jacket in pristine white was a major hit.

Leader of the Pack: We were also lucky enough to have Dee Dee, lead singer of all-girl group Dum Dum Girls, on hand to model some Topshop looks.

Check out more coverage from Sub Pop’s Silver Jubilee, including street-style shots and exclusive interviews (there’s one with Dee Dee) in the Men’s Shop.

[Photos by Robin Stein. Styling by Ashley Helvey and Margaret McMillan Jones. Individuals pictured do not endorse Nordstrom.]