Dedicated to creating clothing that lasts—in terms of both fashion and quality—Theory’s latest innovation involves crafting clothing that is better for our planet. Good Wool by Theory raises the bar with a novel approach to fashion manufacturing that is elegant, effective and environmental.
Cofounder and CEO Andrew Rosen is heading this shift with the label’s most sustainable fabric to date. The line’s new colorful wool suits start with wool that is humanely sourced on the rural island of Tasmania, and then ecologically manufactured in Italy using renewable resources. Even the hangtags are made with recycled paper. Good Wool is just the beginning for Theory and Rosen, who has plans to make the label fully sustainable. We spoke to him about this eco-friendly enterprise, his vision for Theory and what the future holds for fine, sustainable fashion.