Remember the rush of independence that came from getting your driver’s license? Cruising to your friend’s house after school or hitting the drive-through on your lunch break was game-changing. Wheels can be liberating. So can wheelies.
California sneaker company Vans is highlighting the power of skateboarding to change girls’ lives. This March, as part of “This Is Off the Wall,” the company’s campaign featuring international creative communities, Vans is featuring Girls Skate India. The foundation enlists international female skateboarders to teach aspiring boarders how to ollie and flip. Vans partnered to produce a video of skating students in Bangalore meeting with pros Lizzie Armanto and Atita Verghese. On March 8, for International Women’s Day, Vans will also begin hosting more than 100 skateboarding clinics in major cities such as Brooklyn, Chicago, London, St. Petersburg, Shanghai, Bangalore, São Paulo and Mexico City.