Veda

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People Are Buzzing About: Veda

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Seattle actress Mia Tesfay (you may have seen her in Awolnation’s Hollow Moon video) models the Veda ‘Jayne’ bordeaux jacket, a Nordstrom exclusive.

When no less than Harper’s Bazaar, InStyle and Elle are raving about a brand, the world takes notice. Such is the case with Veda, and notable fashion bloggers Aimee Song (Song of Style), Natalie Off Duty and Dylana Suarez are joining the party, having all been photographed in the Jayne jacket, a luscious suede variation on the moto trend.

As part of our Anniversary Sale, we’re offering this exciting exclusive: the much-coveted Veda ‘Jayne’ suede moto jacket in bordeaux, a perfect-for-fall hue that isn’t available anywhere else. The Thread spoke to Veda designer Lyndsey Butler about leather, design and this much desired moto. Read on for our Q&A.

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Fashion Week Street Style

Street Style: Tina at Fendi

Tina Leung is one of those lucky ladies who look good in everything. She has amazing taste and a modern, cutting-edge sensibility. When Tina walks down the street, you’re compelled to capture the moment. Today’s look is true Tina: fierce, edgy and sleek. This striped moto jacket is a thing of beauty, and I need it in my closet ASAP!

xo,
Crystal Nicodemus

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Shop similar styles:
Black & White Moto Jackets | Black & White Pencil Skirts | Crop Tops

Shop our Editors’ Picks to re-create this look:

Veda Two-Tone Moto Jacket | Whitney Eve ‘Manfern’ Skirt | Whitney Eve ‘Awaphui’ Top

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Fashion Week Street Style

Street Report: Elaine Outside Chloé

I’m a sucker for a great smile and Elaine Welteroth has one of the best in the biz. This Teen Vogue beauty editor is obviously in the know about all the best beauty trends, including the bold wine-colored lip.

Her outfit today is moto inspo, all the way! Love the zipper details, the chain-strap Chanel, and the classic draped biker jacket. Her flared mini and peep-toe booties add some hip allure to this biker babe ensemble. Tough-girl chic!

xo,
Crystal Nicodemus

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Shop similar styles:

Velvet Berry Lips | Black Moto Jackets | Black Peep-Toe Booties

Shop our Editors’ Picks to re-create this look:


Geurlain Lip Color | Veda Classic Moto Jacket | Stuart Weitzman Bootie

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Fashion Week Street Style

Street Report: Lana at Valentino

Another day at PFW, another awesome outfit! Lana’s edgy, sport-inspired number is uber-trendy. Not only does she have a modern moto, but she’s also sporting a nostalgic sweatshirt and leather shorts. Heavy boots, a bold choker and chain-strap bag add some metallic edge to the look.

xo,
Crystal

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Shop similar styles:
Leather Moto Jackets | Link & Chain Jewelry | Leather Shorts

Shop our Editors’ Picks to re-create this look:

Veda Leather Moto Jacket | Vince Camuto Collar Necklace | Elizabeth and James Leather Shorts

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Fashion Week Street Style

Street Report: Veronika at Viktor & Rolf

Veronika Heilbrunner gets mobbed by photographers at every show. I will attest that I can’t resist jumping in the photog fray either! Amazonian Veronika is one of my personal style icons, and I try to emulate her looks whenever I can.

Today’s outfit is impeccable and hits all the right trend notes: the moto jacket, shearling, pencil skirt and tall boots. Merci pour l’inspiration, Veronika!

xo,
Crystal

Shop similar styles:
Crop Moto Jackets | Pencil Skirts | Tall Boots

Shop our Editors’ Picks to re-create this look:

Veda Moto Jacket | Topshop Pencil Skirt | Jimmy Choo Boot

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Interviews

Trending: VEDA by Lyndsey Butler

HERO

In 2007, Lyndsey Butler launched VEDA with a single mission in mind: to become a leader in leather outerwear. The Thread recently met up with the San Antonio transplant at her newly opened flagship store in SoHo, where we talked about the timeless allure and versatility of a skin that’s so in demand.

Come On In: VEDA is located in the heart of SoHo on 19 Mercer Street.

THE THREAD: How does a Texan who grew up on a ranch in Argentina find herself designing a label in Manhattan?

LYNDSEY BUTLER: I’ve been in New York for almost 12 years now. The city is so international, and I just love the energy of downtown. I suppose my fascination with leather has something to do with my upbringing. From cowboys to Native Americans, leather is deeply rooted in Southern cultures. But I didn’t plan on a career in design and didn’t study it at school. In college, I worked for a fashion showroom in the city, and it kind of all started from there.

THE THREAD: Leather is on trend at the moment. Why do you think it’s an essential wardrobe staple?

LYNDSEY: I like to think of leather jackets almost as a protective layer. Physically, leather is warm, but emotionally, it conveys this air of cool, of confidence. I feel like we’re also seeing a resurgence of strong looks for women, and it’s not necessarily sexy—it’s more about power dressing. Whether it’s suiting or more minimal shapes that aren’t necessarily body-hugging or low-backed, it’s really more about the subtlety of things. Leather definitely plays into the attitude of powerful dress.

A Nordstrom Exclusive: VEDA Genuine Calf Hair & Leather Vest in collaboration with the blog Stop It Right Now

THE THREAD: Tell us about your design partnership with Jayne Min from the blog Stop It Right Now.

LYNDSEY: I’ve always been a really big fan of Jayne’s blog. While on Instagram, I stumbled upon a photo she posted where she was trying on a VEDA vest from a couple of seasons ago. I was so excited for the shout-out that I reached out to her, and we organically started a conversation about working together. This vest is true to Jayne’s style: very minimal, clean stitching and accented with luxe pony hair for some street edge.

Winter’s Must-Have: VEDA ‘Max Classic’ Leather Jacket

THE THREAD: Your collection is 100% leather-based. How do you consistently innovate with this beloved medium?

LYNDSEY: It’s funny because in the beginning, I’d ask myself, “Am I going to be able to do this forever?” I thought there may be a design cap. But honestly, working with leather is a lot like engineering—the methods are always evolving. I’m always working on new designs, testing out skin treatments, visiting our factories in New Zealand and Italy and playing with embellishments, so I’m inspired daily.

Vie for VEDA and shop our Editor’s Picks:

VEDA ‘Mania’ Genuine Shearling Moto Jacket | VEDA ‘Dali’ Leather Jacket
VEDA ‘Aires’ Leather Jacket

Qianna Smith
Store photos by Fernando Colón

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Fashion Week Street Style

Street Report: Femme Rock Outside 3.1 Phillip Lim

There’s something really striking about this lovely lady’s look. Her full skirt and glitzy statement necklace are über-feminine, but her moto jacket is edgy and cool. If you haven’t noticed already, I love a good genre mix.

If the runways this week have told us anything, it’s that the tough girl is coming back in full force. I can’t wait!

xo, Crystal

Shop similar styles:

Moto Jackets | Statement Necklaces | Spring Trend: Girly Everything

Shop our Editors’ Picks to recreate this look:

Veda Leather Moto Jacket | MARC BY MARC JACOBS Necklace | Burberry London Pleat Dress

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