Veronica Beard

Interviews Style Video

Behind the Brand: The Veronica Beards on Their New (Extremely Flattering) Denim Collection

Families aren’t always formed by genetics and upbringing. Sometimes they develop through shared affinities, creating non-biological kinships—families forged by bond, not by blood.

For sisters-in-law Veronica Swanson Beard and Veronica Miele Beard, founders of their mutually eponymous label Veronica Beard, that connection arose through a common love of fashion, specifically American sportswear—and that they married brothers.

We recently spoke with the designers about their new denim collection. Seems they share a love of good jeans, if not genes.

WATCH THE INTERVIEW

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Fashion Week

Veronica Beard and Your New Favorite Pair Of Jeans

Before the Veronica Beard show on Monday afternoon, the brand’s team was taking visitors, one by one and in pairs, in front of a video camera and asking them to talk about their favorite Veronica pieces. Everyone was shouting out the knit and hoodie button-in blazer add-ons, of course—though many were sort of adorably unable to come up with the proper term.

“It’s a dickey!” the producers kept reminding them.

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We know exactly what those same fans are going to be shouting out after fall 2017 hits though. The Veronicas added two highly lovable categories to their offerings for the next season, and only one of them might require a little bit of help or correction when the time comes to call them out.

FIND OUT WHAT’S NEW, AND SEE THE NEW COLLECTION

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ALL POSTS Fashion Week

DVF, Victoria Beckham, Whoopi Goldberg, the Best Pasta in NYC & More with Nordstrom’s Top NYFW Squad

As Nordstrom vice president/direct merchandise manager Laura Janney and Tricia Smith, our executive vice president of women’s and designer apparel, emerge from the Diane von Furstenberg presentation around the corner from the much-loved designer’s landmark shop in the Meatpacking District, they’re already dropping the D word. And the V word.

That was very different,” says Laura.

Very,” echoes Tricia, obviously pleased.

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Tricia Smith (right) holding up one of the day’s beautiful show invitations; the Gucci pocketbook is Laura Janney’s.
All images by Olivia Locher unless otherwise noted.

It’s Sunday morning, and we’ve booked ourselves into the backseat of our top Fashion Week team’s black Suburban for the day. For some appointments on the itinerary, we’re just along for the ride; for others, we’ll accompany Tricia and/or the crew inside. (No outdoor shows today, which is sort of a bummer because it’s finally pleasant instead of broiling.) On the docket: four runway shows and three presentations—models in situ; no catwalk—and hopefully, a surprise or two along the way.

CLICK IN TO READ OUR RIDE-ALONG DIARY

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Beauty Fashion Week Makeup

Bobbi Brown’s Glowing Look at Veronica Beard’s New York Fashion Week Show | Backstage Beauty

This post first appeared on our Beauty Blog. 

Sun-kissed beauties graced the Veronica Beard presentation with a bohemian-inspired look courtesy of Bobbi Brown’s Marc Reagan. 

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BEAUTY BEHIND THE SCENES: READ MORE

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Fashion Week

New York Fashion Week S/S 2016: Veronica Beard Channels Michelle Pfeiffer in Miami for Spring

NYFW has come to a close, and any minute now we’ll be bringing you fresh insight from London. We just have a few loose ends to tie up first…

We met the Veronicas, as they are affectionately known, at the last New York Fashion Week, and quickly confirmed what you instinctively know as a fan of the line: Veronica Beard is all about iconic women and essential pieces.

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All images via Veronica Beard/Fashion GPS Radar 

While fall’s muses included Bianca Jagger and Jane Birkin, there’s a new It girl for spring ’16. Find out who inspired this look in the Q&A that follows.

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Fashion Week Street Style

Street Style: Tina at Cavalli

I can always spot Tina Leung from a mile away, thanks to her cutting-edge style and modern, sleek aesthetic. She always has the most amazing accessories (hello, lace-up stilettos!) and beauty looks. While I’m not usually bold enough for animal print, Tina is making me reconsider. This leather look is pitch-perfect Milano. Ciao bella!

xo,
Crystal Nicodemus

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Shop similar styles:
Leather Tops | Lace-Up Heels | Leather Skirts

Shop our Editors’ Picks to re-create this look:

Vince Camuto ‘Animal Rocks’ Top | Topshop ‘Ghillie Court’ Pump | Veronica Beard Leather Miniskirt

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Fashion Week Street Style

Street Style: Diana at Etro

Diana is slaying this modern Italian femme style. White shirting is experiencing a major return, and Diana’s button-up pairs perfectly with this ultra-sexy textural pencil skirt. A top knot, cool shades and leopard heels add some sleek whimsy to the look. Va-va-voom, for sure!

xo,
Crystal Nicodemus

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Shop similar styles:
White Collared Button-Downs | Leopard Print Heels | Textural Skirts

Shop our Editors’ Picks to re-create this look:

Dolce&Gabbana Cotton Shirt | Sam Edelman ‘Delilah’ Pump | Veronica Beard Embroidered Skirt

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Fashion Week Street Style

Street Style: Sarah at Emporio Armani

Sarah has clearly mastered the modern sportswear trend. Sequined culottes with sneakers (a phrase I never expected to say!) and a modern varsity jacket feel more appropriate for a Fashion Week event than the football field. I think Sarah may have converted me to Team Sequin with this fun look. Kitschy clutches add some pop flair, while a red lip keeps things dressy.

xo,
Crystal Nicodemus

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Shop similar styles:
adidas Sneakers | Varsity Jackets | Culottes

Shop our Editors’ Picks to re-create this look:

adidas ‘Superstar Up’ Sneaker | Veronica Beard Varsity Jacket | Wayf Pleated Culottes

 

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Fashion Week Street Style

Street Style: Tamara at Emporio Armani

Ciao, Tamara! It’s always a pleasure to run into Tamara from Glam and Glitter. She knows how to make trends work with her personal style. Tamara has a modern feminine aesthetic that never fails to stop people in their tracks. I love the balance of casual grey and vibrant lace in today’s look. A structured bag adds to the textural balance, while strappy stilettos inject a little pop of pattern.

xo,
Crystal Nicodemus

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Shop similar styles:
Grey Crewnecks | Strappy Stilettos | Lace Skirts

Shop our Editors’ Picks to re-create this look:

Vince Crewneck Sweater | MICHAEL Michael Kors ‘Anya’ Sandal | Christopher Kane Skirt

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ALL POSTS Fashion Week

New York Fashion Week: February 16

Highlights from yesterday’s shows, including Alice + Olivia’s luxurious take on ‘70s chic, an ode to grunge and proportion play from 3.1 Phillip Lim, a soft focus on rag & bone‘s urban tomboy, a menswear mash-up at Veronica Beard and Donna Karan New York exploring the heights of the nighttime Manhattan skyline.

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Alice + Olivia

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