Fashion is more fun with British designer Anya Hindmarch around. Her runway shows are legendary for their theatrical, inexplicable settings: human conveyor belts, enormous domino mazes, true model homes, barren geometric spaces. She is outspoken, down-to-earth, and a Commander of the Order of the British Empire on account of her many contributions to fashion. She has a reputation for crafting curiously covetable accessories. (Her “I’m Not a Plastic Bag” tote took on a life of its own in the aughts.) She frequently stages crazy window displays in her stores, which can become guerrilla art installations in public spaces—like her Chubby Hearts over London series this London Fashion Week. And her quirky bag charms can be found on many street-style stars’ totes.
Now you can step into her unique process by creating your own bag through her Build a Bag collection. The online experience lets you select the leather color, bag strap and accessories to construct a custom creation and be an innovative bag designer in your own right—maybe even earning a medal, or at least treating yourself to a bag charm.
We spoke with the iconoclastic Hindmarch about her career, the Build a Bag program (including her own zany, luxurious purse) and why humor is so important to fashion.