Before an event, Universal Standard cofounder Alex Waldman lamented to her friend Polina Veksler: “I have nothing to wear.” Puzzled, Polina wasn’t convinced that such a thing could be true for someone within such close proximity to Fifth Avenue. But really, Alex had nothing to wear.
“I think that’s when the penny dropped for Polina,” Alex says of her Universal Standard cofounder. “Non-plus women don’t know how difficult it is to find decent plus-size clothing.” The two friends decided to take action by creating their own plus label, introducing elevated, quality clothing to women of every size. “We want Universal Standard to break the plus-size industry,” says Alex, who, along with her cofounder, seeks to make fashion more accountable for its representation of women. “We would really like to lead this movement in the right direction.”
We caught up with these fierce female entrepreneurs to learn more about how their brand shatters the status quo of the plus-size industry and to find out what’s in store for their fashion revolution.