Behind the Brand: The Veronica Beards on Their New (Extremely Flattering) Denim Collection
Families aren’t always formed by genetics and upbringing. Sometimes they develop through shared affinities, creating non-biological kinships—families forged by bond, not by blood.
For sisters-in-law Veronica Swanson Beard and Veronica Miele Beard, founders of their mutually eponymous label Veronica Beard, that connection arose through a common love of fashion, specifically American sportswear—and that they married brothers.
We recently spoke with the designers about their new denim collection. Seems they share a love of good jeans, if not genes.
SHOP: Veronica Beard