Behind the Brand: The Veronica Beards on Their New (Extremely Flattering) Denim Collection post image

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Behind the Brand: The Veronica Beards on Their New (Extremely Flattering) Denim Collection

Families aren’t always formed by genetics and upbringing. Sometimes they develop through shared affinities, creating non-biological kinships—families forged by bond, not by blood.

For sisters-in-law Veronica Swanson Beard and Veronica Miele Beard, founders of their mutually eponymous label Veronica Beard, that connection arose through a common love of fashion, specifically American sportswear—and that they married brothers.

We recently spoke with the designers about their new denim collection. Seems they share a love of good jeans, if not genes.

SHOP: Veronica Beard

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