Fashion Week

Vogue Italia Hosts 8 Short Videos x 8 Long Stories

The Thread makes its way to the Italian Trade Commission (ITC) for an evening of La Dolce Vita.

Meeting of the Minds: W magazine’s Stefano Tonchi and Vogue Italia’s Franca Sozzani.

Franca Sozzani, Vogue Italia’s editor-in-chief, and Riccardo Maria Monti, president of the ITC, paid tribute to the master craftsmanship and creativity of eight Italian fashion houses—Dolce&Gabbana, Fendi, Giorgio Armani, Gucci, Missoni, Prada, Valentino and Versace—in a special exhibit entitled 8 Short Videos x 8 Long Stories.

Bella Mia: Gucci, by Leonardo Brzezicki from Argentina.

The iPhone-filmed video installation examines what Italy means from an international point of view on fashion and style. Sozzani hand-selected eight up-and-coming film directors—from Belgium, Hong Kong, Argentina, the UK, Chile, the Netherlands, and two from Italy—to interpret the spirit of Italian excellence as seen through the designs of the eight maisons that define the allure of “Made in Italy.”

Unmistakably Italian: Giorgio Armani, by Flora Lau from Hong Kong.

“Fashion at its best is a celebration of creativity,” says Sozzani, who pushes and asserts Italy’s creative authority each month in the pages of Italian Vogue.

Posh Pals: Jewelry designer Jennifer Creel and Gossip Girl‘s Kelly Rutherford.

Ciao!: NBC’s Parenthood star Joy Bryant.

Qianna Smith
Photos by Matteo Prandoni