Co’s Modern Elegance Creates Instant Classics
Before entering fashion, life and business partners Stephanie Danan and Justin Kern were in the film industry. Stephanie was a producer and Justin a screenwriter. Whenever one would help the other with an idea, they would jokingly demand a co-producer credit. So in 2012, when the pair launched a clothing collection while between movie projects, Co struck them as an ideal name for the collaboration.
A cinematic style follows Co into their fashion venture. Every seam and stitch seems carefully considered to move with the wearer, as evidenced in the stunning photos and videos the duo produced with ballerinas Regan Garrett and Janie Taylor. Such thoughtful constructions and stark elegance make every Co piece an instant classic. It’s as though they’ve designed the wardrobe for an iconic film role, played by you.
Describe your brand in 3 words.
Feminine, thoughtful, timeless.
What is the inspiration behind the collection?
Fall was inspired by the paintings of Yelena Yemchuk and the pursuit of the ideal female form.
What is your best advice about personal style?
Know yourself inside and out. Invest in your journey inward.
What is your design philosophy?
Less is more.
What is one thing every customer should know about your brand?
That our goal every day is to speak to real and grounded independent women.