Beauty

What’s New: My Burberry Fragrance

My Burberry is the true embodiment of our brand, in scent, in design and in attitude. A fragrance that takes its lead from the iconic Burberry trench has to be outstanding in every way.” —Christopher Bailey, chief creative director & CEO, Burberry

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Capturing the essence of a London garden after the rain, My Burberry is more than just the newest fragrance from a beloved British icon; it’s the brand’s signature scent. For a launch this important, Burberry tapped Kate Moss and Cara Delevingne to star in a campaign shot by none other than Mario Testino.

Behind the Scenes – The My Burberry Fragrance Campaign

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The Scent: Sweet pea and bergamot with geranium, freesia and hints of patchouli and rose. “Inspired by the vibrancy of the city. You have the garden, the flowers and the feeling of the light in London.” —Perfumer, Francis Kurkdijan

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The Bottle: Modeled after the timeless trench, the bottle features a horn-finish cap reflecting the coat’s buttons and a hand-tied gabardine knot to cinch everything into one pretty package.

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Winner of Allure magazine’s 2014 Award for Best New Scent.

Try Burberry’s new signature scent, and make it your own.