Behind the Brand: Matt Baldwin of Baldwin on Kansas City and the Gritty Grace of the Midwest

Embracing his entrepreneurial spirit and Midwestern attitude, designer Matt Baldwin of Baldwin Co. has disrupted the fashion game by creating American denim smack dab in the middle of the heartland.
Downtown Kansas City

Photographs by Ryan Strong

Baldwin is Kansas City; it’s durable, it’s industrious, it’s modern. With exceptional classics and seasonless staples, this KC-based brand is poised to put its community on the map as a fashion force. Step aside Brooklyn cool.

KC—the City of Fountains—is revered for sports, the arts and its absurdly good barbecue–wait-in-an-hour-long-line-outside-of-a-gas-station good. That good. The popular Power & Light district is an nightlife hot spot, Westport is a low-key favorite and the Plaza always makes for a great day of shopping (with a stop at Baldwin, of course).

Matt Baldwin

Matt Baldwin

We chatted with Matt about creating a clothing company, the perfect pair of jeans and the barbecue capital of the world.

SEE MATT’S KC PICKS AND BALDWIN CLOTHES INSIDE THE CITY’S PREMIERE ART GALLERY

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