Redesigning the Converse Chuck Taylor All Star is a risky proposition. We’re talking about the most classic American sneaker, whose design has gone relatively untouched since 1917. A true shoe of the people.
Think about it. Which other garment is worn by young and old folks alike so prevalently? And in various stages of pristine or tattered? Chucks are like Levi’s 501s for your feet.
And yet: Converse designer Damion Silver was faced with a problem. Foot fatigue was an issue. Especially if you’re trying to wear them every day, All Stars have always been a little hard on your dogs.
Enter Lunarlon, Nike cushioning technology.
That’s just one way Silver–a visual artist who shows his own paintings at galleries all over the world–created the Chuck II, a stellar and more comfortable sequel to Chuck Taylor All Star.
We spoke with Silver on the phone at Converse headquarters in Boston proper about shoveling snow, his unrealistic fantasy of one day skateboarding on a frozen golf course–and the pressures of redesigning the brand’s #1 seller worldwide.