It might not be fall yet but trust us, the season is coming fast and you’re going to need a sweater. You’re probably already packing additional layers in this transitional phase, as football begins and night swimming becomes less of an option.
These dudes from our 1976 holiday catalog know the deal. Thin sweaters are the move. Warmth without bulk.
“Did you hear? Janie thinks she got a bushel of priceless orchids from that guy on the beach for $5. I didn’t have the heart to tell her–it was obviously forsythia!”
In which we look at old Nordstrom logo fonts and give them a close look. These are the fonts of our lives.
If you recognize the typeface above you are either a student of retail or a student of design. Or a Pacific Northwesterner, since this was the Nordstrom logo back in 1930 when we were a Seattle-only shoe store.
Now we’re national and international–with our third Canadian store opening September 18 in Vancouver, B.C. Next year we’ll add Toronto.
Learn about the features and history of this old-school Nordstrom typeface below, with commentary from Strath Shepard, our Creative Director of Designer and Pop-In@Nordstrom–hands-down the biggest font nerd we know.
This summer, we will recreate this 1980 Nordstrom spring catalog cover. Or versions of it.
We will enjoy long walks on the beach in a romantic mode. We will take off our shoes and socks as much as possible. And we will dress like cotton candy, wearing pink shirts and white pants.
Because this preppy/pastel aesthetic was one thing the ‘80s got right.
Shop: pink shirts | white pants
Flashback to our 1975 holiday catalog and we’re looking at the dictionary definition of a leisure suit. You may have heard 1970s style is back in fashion. True story. Leisure suits: not so much.
Shop: polo shirts
Nineteen eighty-one: a good year for pastels and polo shirts. Here we see our spring catalog cover, shot on the beach in Mexico. Looking very 1981. But what’s the deal with that one styling choice…
Shop: golf apparel | striped polos | chinos | fabric belts
From the 1980 Nordstrom holiday catalog, we present this scene of brotherly togetherness on the golf course. You might not consider golf a team sport, but think about it this way:
Shop: spring suits | beer glasses
We have a few thoughts about this image from our 1976 Christmas catalog…
Our favorite aspects of this photo from the 1989 Nordstrom Anniversary catalog, from left to right:
- Batman hat
- Halo hat
- Double jacket
- Mr. Plaid
- Wide-leg corduroys
- King of Pleats
…and the fact that 83% of the young, fashionable men in the image are rolling up their pants, just like in 2015.
Here we see metallic Nike sneakers in the 1984 Nordstrom holiday catalog. Man, do they rule.
The wrestling shoes? Fire. We’re might start wearing wrestling shoes to the office, now. And they’re called the Hi-Jack, which is super tough.
The Vandal Supreme model in the back? With the ill nylon quilting? From the Air Force 1 design similarities to the fact that they look like a tracksuit, to the name, which connotes graffiti: these shoes are very hip-hop. Suitable for park jams, writing sessions, everything “from break dancing to basketball.”
But it’s really about the ones in front. Nike Snow Waffle. Early high-top/running shoes combo. Too fresh.
Factoid: The Snow Waffle lives on today, in slightly altered form, as the reflective Internationalist.
Shop: Men’s Nike | All Men’s sneakers