Raw Deal: J Brand Denim Challenge, Week 1

In a blatant (and successful) attempt to win over our entire Men’s Shop organization, top-shelf denim label J Brand provided Nordstrom employees across the country with a fresh pair of their ‘Tyler’ slim-straight, raw selvedge jeans—and a challenge: to wear the hell out of them over the course of a month and a half, and document the process via Instagram.

The games began March 1; here’s a cross-section of our favorite snaps so far, from corporate HQ’ers in Seattle to store associates in Nashville, and everywhere in between.

Pristine jeans on day 1—shot by Instagram users/Nordstrom employees @TristanChiu (left) and @DannyMankin (whom you’ve seen on this blog before).

@SdelaCruz16 (left) displaying how nicely selvedge denim cleans up…and @TristanChiu (right) reminding us that jeans are designed to #getdirty.

Raw jeans start stiff, but @Eric_Eugene (left) of Long Beach seems determined to soften ’em up. We enjoyed his hashtaggery (#skateordie, #denimporn, #eatdenimforsnacks) and his caption on an alt photo: “Day 9 #tylerchallenge. Tryin to wreck these joints. I’m gonna see if someone can bury me alive in these.” Elsewhere, @BerNog7 (right) takes us from skateboards to bowties.

@BerNog7 (left) with a fistful of denim. @TamerlaneJunior (right) doing a dapper version of denim-on-denim, while displaying a perfect pre-spring pant roll with his #tasselloafers.

Female counterparts around our office couldn’t resist getting in on the action—@Miss_Melia_Ann (left) literally stole this pair from one of the guys. @NBozich (right) with a reminder that, despite all the debonair denim/sportcoat/wingtip combos we’re used to these days, jeans and sneakers are forever.

@SdelaCruz (left) and his J Brands on the wheels of steel. @TamerlaneJunior (right) going camo x neon x selvedge x…maybe locked out of his house? Once you can hop a fence in your raw denim, you know you’re on the way to wearing them in right.

Our friends to the near-East, at Bellevue Square Nordstrom (a few miles from our flagship and HQ in downtown Seattle)—showing that the Tyler slim-straight is an ideal cut for any guy, any style. Shot by @ENadler.


[Photos via Instagram; see many more under hashtag #TylerChallenge.]

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