BPM Fueled by Zella

New! BPM Fueled by Zella

’Twas the season to indulge, friends, but now ’tis the season to atone. Throughout the month of January, we’ll be bringing you all sorts of Wellness Realness—information and inspiration you can use to get out of lax mode and into good-for-you mode. Or, at least stop eating cookies for lunch and skipping your morning run.

Are you hip to BPM Fueled by Zella, Nordstrom’s new in-house athletic line for men? Five just-released items are well worth considering, with more to come.

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The latest creation from our in-house design team—a collection of minimalist-aesthetic, technically advanced activewear called BPM—is like a Transformer: more than meets the eye.

To better understand how BPM can improve your workout, we asked our colleagues to break down the hard-to-spot but high-impact details (based on anatomical concepts like biomimicry and muscle mapping) that put BPM’s affordable gear—starting at just $35—a step ahead.

Keep reading to see behind-the-scenes sketches of four key items and hear insights from Paul Glynn, a Senior Director of Design for Nordstrom Product Group.

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