New York lifestyle photos & all denim flat and detail photos by Velvet Sea Media; San Francisco lifestyle photos by Matthew Reamer; Seattle lifestyle photos by Thomas Akin; Los Angeles & Chicago lifestyle by Sean Klingelhoefer; animations by Studio 30
What does a year of wear and tear look like on a pair of jeans? If they’re Nudie jeans, really good.
Don’t believe? Peep the finale of the Swedish brand’s #breakingdenim campaign: five guys, five cities, five pairs of jeans, one year.
Here is post #1. This is post 2, with full documentation of a year in the field.