Back in 2007, Seattle’s Sub Pop Records started Hardly Art Records, a label within itself, with lower financial stakes and a pop-rock fixation. The two labels reside in the same building in Seattle’s Belltown neighborhood on 4th Avenue. Rock duo Deep Time is a fairly recent addition to the Hardly Art roster—an outlier from Austin, Texas, whereas most other Hardly Art bands are from Seattle, the Bay Area, or New York City. Their oddly-shaped songs are worth a listen. They charm, puzzle, and then are gone.
Deep Time played the Hardly Art showcase at the Sub Pop Silver Jubilee. Band leader Jennifer Moore was kind enough to grant us a quick interview.
MEN’S SHOP DAILY: Being from Austin, how do you feel about SXSW? Does it feel musically important to you, or is it one big Doritos ad?
DEEP TIME’S JENNIFER MOORE: “Big ol’ Doritos ad, with close-ups of the chips, and canned music playing very quietly in background.”
MSD: Austin seems to have a lot of ‘meat-and-potatoes’ rock bands. Does it feel like you are way out on a limb down there, with your left-field approach?
JENNIFER MOORE: “Austin is pretty rock-heavy, especially the garage variety. But there are tons of little scenes in Austin, and they do mix a bit. There’s a group of ten or so local bands we play with regularly. So we get a lot of support from that group, even if it’s tiny.”
MSD: How much pressure does Hardly Art put on you to make money?
JENNIFER MOORE: “Zero. It’s been really nice working with Hardly Art. They mostly just seem excited about putting out music they like.”
[Deep time drummer Adam Jones]
MSD: What was your favorite thing you experienced at the Sub Pop Silver Jubilee?
JENNIFER MOORE: “People watching was pretty satisfying! The concertgoers were all over the place, age-wise, with lots of weirdos, and parents, and teens that looked like maybe they were at their first concert. But everyone seemed especially pumped to be there.”
MSD: Please recommend some restaurants in Austin. Have you been to Paul Qui’s place, qui? What about tacos and Tex-Mex?
JENNIFER MOORE: “We have not been yet. We are saving our pennies, but we have been to Uchi, which is kind of an epic eating experience. Chapala off Cesar Chavez Street is our favorite taco/Tex-Mex place. It’s also very affordable. One meal at qui equals 70 at Chapala.”
[Text and interview by Andrew Matson. Andrew writes about music and culture for publications including The Seattle Times, NPR, and The Stranger. Follow Andrew on Twitter here. Photos by Robin Stein—see more of Robin’s work here. Videos © Hardly Art and Deep Time.]