Christopher Bailey is a man of many talents. As Chief Creative Officer of 150-year-old British brand Burberry, he’s at the helm of decisions large and small—from intricate details on Burberry’s impeccable clothes, to imagery for global ad campaigns, to the architecture of a new flagship store.
Accordingly, it’s noteworthy that Burberry’s latest men’s fragrance, Brit Rhythm, is the first that’s been concepted and created entirely in-house, by Bailey and team. It stands to reason that this is the purest olfactory translation of the Burberry male attitude yet.
In the words of Bailey himself, Brit Rhythm is “Sexy and provocative…Inspired by the exhilaration and adrenaline of live music and the electric energy of the crowd.” If your normal perception of Burberry involves pristine English countrysides, classic trench coats and charming accents, it’s with good reason—see their Burberry Acoustic video series for all of the above.
But don’t forget, Britain is also one of the birthplaces of punk rock. Based on the hot-pink slickers, head-to-toe tiger print, and seriously rugged outerwear he’s sent down runways in recent years, we’ve always known that Bailey has a taste for rock and roll. The Brit Rhythm campaign images—and raucous Kaiser Chiefs performance at Burberry’s Regent Street store/venue, above—are further proof.
So, what does Brit Rhythm actually smell like? Read about its distinctive ingredients below—and to experience it in-person, visit a Nordstrom store near you.
Electric Top Notes: Fresh Basil Verveina • Spicy Cardamom • A Shot of Juniper Berries
You don’t have to be a rocket scientist to know that neither shampoo nor conditioner is inherently better. As one of the great comedic actors of our time elucidates so eloquently below, both serve their own separate and equally important purpose. (Although neither should be used every day. Fluffy hair is not your friend. Check GQ for more hair tips.)
Having cleared up that particular debate, the rest of the ever-expanding world of men’s grooming isn’t quite so cut and dry. We won’t call it rocket science—but we will say that a few insider tips can help immensely. Below, three of our in-store grooming experts break down their Sun, Skin, and Scent essentials for the summer months ahead.
I. SUN: Protect Yourself
(Picks by James Webb of Nordstrom Fashion Valley, San Diego. From left):
Kiehl’s Since 1851 ‘Facial Fuel UV Guard’ Sunscreen SPF 50. “Great to use when I know I’m going to be a little more active and will be in the sun for a much longer time. The oil-free formula feels amazing and has a matte finish.” (Shop: Kiehl’s SPF 50 | All Kiehl’s for Men)
Clinique for Men Age Defense Hydrator SPF 15. “When I’m in a hurry, this is my go-to, all-in-one face lotion with broad-spectrum SPF protection. This product is great for all skin types and sensitive skin. Great for skin that has seen a little to much sun. Great for guys on the go.” (Shop: Clinique for Men Age Defense | All Clinique for Men)
Shiseido ‘Urban Environment’ Oil-Free UV Protector SPF 42. “I love the texture and feel of this particular SPF. I have oily skin, and this is my favorite to use under my daily lotion. It doesn’t make me shiny or feel like I’m wearing too many products.” (Shop: Shiseido SPF 42 | All Shiseido)
II. SKIN: Soften Up
(Picks by Herbert Jones of Nordstrom Short Pump Town Center, Richmond, VA. From left):
Jack Black ‘Epic Moisture’ MP 10 Nourishing Oil. “This multi-purpose oil can be used for your face, body, hair, feet, and even cuticles. It’s amazing because it absorbs into the skin immediately and includes TEN natural oils.” (Shop: Jack Black Epic Moisture | All Jack Black)
III. SCENT: Spritz with Sprezz
(Picks by Duncan Smith of Nordstrom Westside Pavilion, Los Angeles. From left):
Prada Luna Rossa. “Inspired by and named after the America’s Cup sailboat, this is a great summer getaway fragrance. Light and relaxing, with lavender, bitter orange, mint and a hint of musk, this fragrance is sure to keep any man smelling fresh.” (Shop: Prada ‘Luna Rossa’ | All Prada Men’s Fragrances)
Givenchy Gentlemen Only. “Sophisticated and sexy for all of the evening outings this summer. A modern, woodsy fragrance with dominant notes of incense, vetiver, pink pepper, and patchouli, this fragrance has a fresh spice that will last through the night and stay right on-point.” (Shop: Givenchy ‘Gentlemen Only’ | More Men’s Fragrances with Woodsy Notes)
Your trusty men’s grooming correspondents: James, Herbert, and Duncan.
Want to work one-on-one with a grooming expert near you?
Call 1.877.310.8537 or click here: Personal Stylists
Dutch artists Lernert Engelberts and Sander Plug (known collectively by Lernert & Sander) have a habit of making statements that are somehow subtle and over-the-top at the same time—like composing a delicate lullaby by honking car horns, or finding creative ways to crack eggs in epic slo-mo. Usually, these take the form of short films, but in the case of ‘Everything,’ above, their meticulous art also has a very tangible outcome: A 1.5-liter jug of cologne, consisting of almost 1400 samples of 2012’s fragrances mixed together.
We’re not sure if there’s a higher meaning here…so we’ll just run with our own interpretation of this liquid work of art: Don’t be too-much-cologne guy. Choose a signature scent that works for you (like one of the picks below from the new issue of GQ), and please, apply it in small amounts. A dab will do. Anything more is akin to cracking an egg with a hammer.
“The Gentleman Biker. Tom Ford’s patchouli-based (but not at all hippie) Noir makes sense for a man who’s on a first-name basis with both his tailor and his motorcycle mechanic.” —GQ
[Shop Tom Ford Noir]
“The All-American Everydude. Enjoy football, everything Jay-Z does, and Gosling films that aren’t The Notebook? Bright, earthy, orange-laced Terre d’Hermès is your finishing touch.” —GQ
[Shop Terre d’Hermès]
“The Clean-Cut Peacock. Prada’s new Luna Rossa packs an extra-fresh hit of lavender for the kind of detail-obsessed guy who knows the difference between pomade, paste, and styling clay.” —GQ
[Shop Prada Luna Rossa]
“The Style Blogger. Own a double-breasted jacket—with a camo print? Floral scents like Dolce & Gabbana’s Pour Homme are the next big fashion-forward thing.” —GQ
[Shop Dolce&Gabbana Pour Homme]