George Bamford

The crown jewels of our latest Olivia Kim-curated Pop-In Shop, GIFT & GO, are a series of five blacked-out Rolexes customized exclusively for us in collaboration with Bamford Watch Department.

Make no mistake: Each watch is literally the only one of its kind in the world. Through advanced technologies, our friends at London-based Bamford take brand-new luxury watches, custom-color each individual component, and reassemble the watch to its original premium-grade specifications.

Keep reading for a closer look at our custom Daytona, Milgauss, Explorer II and more—and to hear the backstory of the brand from founder George Bamford.

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