Haspel

Haspel | Behind the Brand

haspel

Haspel invented the seersucker suit in New Orleans, and not like Puff Daddy “invented the remix.” This is for real.

The classic brand goes a lot deeper than one fabric, and with two new designers steering its style, we figured it’s a good time to go behind the brand with interviews and photos from Haspel’s showroom in New York.

But for one sec, let’s appreciate their heritage.

Haspel was born in New Orleans in 1909. They’ve outfitted every United States President post-Coolidge, Gregory Peck in To Kill a Mockingbird and Jon Hamm in Mad Men. Without Haspel, who knows if we’d have the idea of American suits that keep you literally cool. Or suits that you could wash and dry at home. (They pioneered wash-and-wear, too.)

These days, Sam Shipley and Jeff Halmos are the design force driving Haspel (you may know them from their own brands Shipley & Halmos and S&H Athletics). They were hired last year by Laurie Aronson Haspel, whose great-grandfather Joseph Haspel started the company and whose grandfather Joseph Haspel, Jr., remains something of a company spirit animal.

Jeff Halmos (on the right, above) spoke to us about taking a serious but light approach to handling so much history, about what’s fresh for Haspel for spring–and about what a rad dude Joseph Haspel, Jr., really was.

Shop: Haspel | spring suits | all suits | men’s style

Portrait courtesy Jeff Halmos; all other images by Brad Ogbonna

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