Hickey Freeman

Speaking of well-dressed sportscasters: The sartorial artisans at Hickey Freeman—based in Rochester, NY, where the company was founded in 1899—will be outfitting the men of NBC with custom-made wardrobes for the 2012 Summer Olympics in London.

A slim-cut navy blazer, sporting the regal chest crest above, was designed for this Friday’s opening ceremony (which will feature true Brits like Daniel Craig, Sir Paul McCartney, and Trainspotting director Danny Boyle). The sand-colored version, meanwhile, will hit the court for tennis tournaments.

Give Matt Lauer a run for his money with a Hickey Freeman suit or sportcoat of your own—plenty are hundreds of dollars off right now during our Anniversary Sale. (If you’ve never kicked back on your couch in an impeccable, American-made suit while watching Olympic table tennis and enjoying a proper pint…you haven’t truly lived.)


US Olympic competition kicks off with women’s soccer this Wednesday, 9am PST vs. France. Men’s basketball starts Sunday, July 29. Much more information here.

In the meantime, check out these amazing vintage photos of Hickey Freeman’s ‘Temple to Fine Tailoring’ in Rochester, NY. More at Hickey Freeman’s official website.


[Illustrations via four-pins.com, courtesy of WWD. Vintage photos courtesy of Hickey Freeman.]