Photos by Matthew Sumi
Filson began 118 years ago in Seattle and the brand never intended to appeal to anyone but hunters, fishers and outdoorsmen. But sometimes you can’t control who’s into you, you know?
Now that it’s cool for urban and suburban men to dress like they’re chopping logs in the woods, it’s boom time for Filson. And the brand’s expansive, newly remodeled showroom and manufacturing facility just south of downtown Seattle speak to that prosperity.
Photographer Matthew Sumi snapped the action at the grand re-opening party for the Filson facilities. And Filson’s creative director Alex Carleton spoke to us about talk about stewarding the brand, favorite hikes and the importance of being earnest.
See images below interspersed with the interview.